This year, Red Star Macalline, Top 100 International Home, Jimei Home, Lan Jingli and other home stores have launched the "protection room for furniture" initiative, many brand furniture have also responded to the call of the store, production and sales security room for the exclusive Furniture. In the process of purchasing households in affordable housing, there are many questions. We have summarized the problems reflected by consumers into four major consumer misunderstandings.

Misunderstanding 1: Must buy a complete set

In the consumer's question, there is a common problem, is it necessary to purchase according to the merchant's package? What if I don't like a piece? The reporter learned that the six brands participating in the protection room for furniture in the Red Star Macalline store can be purchased by themselves. Consumers can choose to order a certain number of products in the furniture, and can also purchase with other brands. .

Myth 2: The size of the color is not variable

Due to the size limitation of the affordable housing, the security room provided by the store has a certain size limit for the furniture. However, due to the different layout of the small-sized room and the preference of the owner, some of the furniture brands allow the consumer to customize the size and fabric sofa. Cloth color.

Misunderstanding 3: style soil, poor material

Another consumer's concern is that these furniture prices are lower, and they are worried about the environmental protection and style of the materials. According to the salesperson Miss Zhang, the furniture is larger in size because of the large size of the brand itself. It is also specially designed. Ms. Zhang introduced that the materials and workmanship are the same as the original price products, with the same shelf life and after-sales service. It is understood that the security room is exclusively for the furniture, the material is domestic plate, and the individual customizable size brands also have domestic and foreign plates for consumers to choose.

Misunderstanding 4: Buy a social housing contract

Most of the brands in the store do not have mandatory requirements for the purchaser – they must issue a social housing contract. The store sales staff revealed that if you want to enjoy the discount on the special supplies for the security room, you can borrow a social housing contract to purchase. In another store, Mr. Li, a salesperson, said that if a consumer asks if he can participate in the protection of furniture for the protection room, he will introduce the protection room for furniture. Mr. Li said that we will not take the initiative to introduce to customers. (Reporter picks up Guiyun Intern reporter Ji Anli)

Don’t let the security room specialize in furniture for a short-lived

Last week, the reporter visited the top 100 international homes, Jimei home Dahongmen store and some furniture brands exhibited in the affordable furniture exhibition area of ​​the light industrial consumer goods exhibition in mid-July. At the Top 100 International Homes near Dazhong Temple in the North Third Ring Road, there is no special area for the protection of furniture in March. The staff said that there are also several guest bedroom furniture for the residents of the housing. At the Jimei Home Dahongmen Store, several brands that participated in the protection room for exclusive activities said that there is no “one million yuan for one home” activity. In mid-July, the salesperson of Feimei Furniture, which was exhibited in the furniture exhibition area of ​​the Light Industry Consumer Goods Exhibition, said that the promotion of affordable housing furniture is only a short-term promotion. In more publicity sales and security rooms dedicated to furniture stores, consumers do not take the initiative to ask whether there is a protection room for furniture concessions, sales staff will not take the initiative to introduce.

Why is it that the merchants who specialize in furniture for the protection room are so "sweet?" An industry insider revealed the reason: because the protection room is generally low for furniture profits, on the other hand, there are fewer audiences in this area, so the protection room is designed for furniture with fewer styles, but the overall price Very low, the more you buy, the lower the total price.

We hope that relevant departments can pay more attention to this market and give more support to enterprises that produce and sell affordable housing for furniture. Don't let the housing for furniture be a short-term promotion. Don't let the security room be dedicated to furniture. The Beijing market is "a short-lived".

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