"post-80 genes" in nostalgic economy

Jumping sugar, figs, and Bubs... These are the classic snacks of the post-80s childhood. Although they are inconspicuous, they are enough to carry a generation of memories of childhood.

Nowadays, these gradually disappearing snacks suddenly became popular in the online shopping market; accompanied by the iron frog, the water gun , the Tetris handheld game console and other 80-story classic toys are also "re-emergence."

In the investigation, the reporter found that the sellers who operate these goods are basically 80s. In the interview, a Taobao seller bluntly said that today's business, selling is the "concept", he is very optimistic about the word "nostalgia": "These small snacks, small toys can make us 80 years later to evoke memories of childhood. Nowadays, there is no shortage of people who can't eat and eat. To buy these little things, one is rare, and the other is for nostalgia."

In order to cater to the tastes of the "old children", the merchants did their best to search for "baby" nationwide. Hard work pays off, "nostalgic business" is getting more and more prosperous. "Even if the whole family mobilizes, the 24-hour package can not be finished." Some shop owners even awake at the store's home page: "I don't know why it is a god horse, suddenly customers After a little more, the package is seriously overloaded, and the order for payment on the same day will be shipped in the next day."

After 80, seek "crossing", holding hot nostalgic goods

On Taobao.com, the reporter searched for “80 nostalgia” as the key word, and found 11837 related “baby”, including food, toys and stationery.

After careful browsing, it is not difficult to find that these small things are basically in the hands of the 80s when they were young. Twenty years ago, they were only sold in small shops at the school gate or on the trolleys of grandmothers. Now they are almost invisible.

The reporter entered a five-diamond shop called "Nostalgic Club after 80" and found that toothpick sugar, watermelon bubble gum, and small bag of figs were listed in the top three of "hot sales this month."

The owner of the "uncle of the lock" said, "Most of the buyers are young people after 80, 90, and even a lot of 70 to join in the fun. There are many buyers who buy a lot, and come over once, returning customers Especially. Don't underestimate these little things, they are very popular."

When talking about the original intention of selling nostalgic small commodities, "Uncle Lock" told reporters that after he had a son, he wanted to subsidize his family by operating online stores, and he always considered selling more popular products with distinctive features. "In the spring evening last year, the Little Tigers led a nostalgic trend and evoked many memories of friends after the 80s. I was also an 80-year-old, and I remembered opening such a small shop."

"At the beginning, I put a small bag of figs on the Internet. It was a small bag of food when I was a child. I had a small powder of white powder on my mouth and I didn’t expect to have a buyer. When I went there, I felt "It's a bit interesting." "Uncle Lock" said that this made him firmly believe that these forgotten toys and nostalgic foods have great business opportunities, so they began to search for manufacturers in the "Taobao" all over the country, seeking purchase channels and expanding business varieties. "The goods are sold out in three days, this is just the goods!"

A buyer named "ears" told reporters that she stumbled upon Taobao's snacks that she had eaten when she was a child, so she bought some. I didn't expect that when I received the goods, I was robbed by my colleagues.

"Seeing these small snacks has aroused everyone's resonance at once. We talked about the childhood stories related to these snacks while eating. It is really good to remember childhood." "Ear" said that now small snacks Compared with childhood, the packaging and taste have basically not changed. I have wanted to buy it again since I have eaten it once, and her colleagues are also fascinated. "They often order orders."

According to the "Uncle of the Lock", the food is different from the clothes. Every single item must be packed with a box, stabilized with a newspaper, and affixed with a large amount of tape. Each single business is evenly distributed and packaged. About 20 minutes, it is time consuming. "The business of online stores is very good recently. Even if I am a mobilized family, I have been unable to complete the goods for 24 hours, so I can only ship them in the next day."

It’s not just money that makes a price more than a few times.

The reporter noticed that although the appearance of these small foods and small toys did not change much more than 20 years ago, the price has turned several times. On Taobao, a metal frog ranges from a few yuan to a hundred yuan. The rubber bands and slingshots are also cheaper than a dozen yuan... and these things generally cost less than one yuan in the 1980s.

In the face of doubling the price, the buyer does not mind, "Although the price is much more expensive than when I was a child, it is almost 5 to 10 times, but the price has changed. These toys that grow up with them can also help us find the year. The most pure feeling." An "old child" obsessed with online shopping for nostalgic small goods said.

The same owner who chose to run 80 small commodities on Taobao said that the sale of nostalgic gifts is indeed in line with a group of consumers born in the 1980s, but he also stressed that selling these gifts "does not only earn money," There is also a generation of common happiness and memories.

In this regard, "Uncle Lock" expressed his approval. "Children's memories and happiness can't be bought for much. Oh, I often eat these snacks myself. It is very satisfying. I will give me two years old. Half of the son eats, he can almost call the name. I also teased him with tea, started to be sour, and then sweetened, the little guy liked it." In the view of "Uncle Lock", his picture It’s not just about making money, it’s more about drawing and playing. And whenever you see the buyers look like a treasure, he will be very fulfilled and feel that his search for a needle in the sea is worthwhile.

According to psychologists, a large number of people born around the 1970s and 1980s are only children. Compared with the previous generation, they have a stronger sense of loneliness. These nostalgic toys and nostalgic foods are like a tie. The memory that everyone is most yearning for and most joyful. Under the pressure of great work and life, the return of this childlike childlikeness after the 80s is also a way to relieve stress.

The owner, Zoomyan, believes that good living conditions can also make people nostalgic. Therefore, the nostalgic economy, including childhood food, not only has a market, but also has a promising future.

Some economists say that modern people are becoming more and more critical as their living standards improve and their economic conditions improve. Childhood small commodities fighting the rivers and lakes not only meet the needs of specific groups of people, but also low development costs, is a rational choice for businesses to meet the needs of different markets.

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