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Since the drupa printing fair in May this year, people feel that digital printing, especially inkjet printing, seems to be the only printing method in the future. Bettman, the head of the technical services department at the Scheufelen paper mill in Germany, did not think so. He put forward his own opinion on the development of digital printing: offset printing will remain the dominant printing mode for a long time.
How can the inkjet method quickly change the status quo? The answer is not so fast. Traditional printers are not able to adapt to these changes in a timely manner, not to mention that they have no foothold in digital technology. Even Benny Lanta, the father of digital printing, believes that offset printing will still be the dominant printing method in the industry.
So what is the problem here? It is certainly not a development issue with alternative printing methods. This revolutionary printing industry has been completed many times. One might remember that in the 1950s, from printing to offset printing, some companies were not harmless. Despite this, as long as the information printed on paper has a high degree of credibility, there are good opportunities for both paper mills and printing houses. Of course, it is necessary to change the production method, but it is better to achieve a way to meet the needs of the market.
In fact, the greater risk to the entire printing industry is the development of new media, and this development is constantly evolving. If the printing industry does not try to study effective countermeasures, then many printing houses will not survive. Regardless of their technical strategy. Just a few ads are not enough. Because of the need to lobby and do customer work, and to unite with more print service providers. For example, invest in market research projects that use separate media.
If the printing industry begins to think creatively, not just how to produce it cheaper, then such an industry can successfully steer.
Defenders who claim to be digital printing technology say that digital printing currently accounts for only 2% of the printing methods. If the toner digital printing method is relatively mature, then inkjet printing will stand on the starting line. Machine solutions for high-volume printing are mostly pilot plants, beta test machines or pure demonstration machines. Therefore, the digital printing market is mature and waiting for some time. Some experts expect that inkjet printing will soon become another important choice for color printing.