Zhejiang Lamon Technology Inc. , https://www.baby-chair.com
Plagiarism and cottage are the secrets of the furniture industry. According to industry insiders, furniture plagiarism is similar to the domestic A cargo sales operation process. Regardless of major domestic or foreign furniture exhibitions, the cottage enterprises must attend, take the photo in the form of a team, purchase samples, etc., get the overall appearance of the new product, and then split the sample in the factory and carry out batch imitation. Some companies that use the edge ball will make subtle differences in certain details and finally ship them to various stores for sale.
In the face of infringements of some enterprises, there are many companies in China that choose to use patents to fight for a long-term war. At the beginning of this year, Shenzhen Fuzhihao Furniture Development Co., Ltd., a manufacturer of Shenzhen Fuzhidao Furniture Co., Ltd., sued a furniture manufacturing company in Hebei Province and finally reached a mediation agreement under the auspices of Hebei Shijiazhuang Intellectual Property Office.
Even though some furniture manufacturers have taken up legal weapons to protect their rights, the outcome of the lawsuit is mostly out of court settlement, and it is no longer possible. Hong Xiaoshan, executive vice president of the left and right furniture company, said that due to factors such as relatively low compensation for furniture patent lawsuits, long time span, and short product life cycle, some furniture companies prefer to settle privately in the face of patent infringement. In the industry, there is a widespread saying that “starving to death, not to eat, and not to sue.â€
Qiu Baochang, head of the Lawyers Group of the China Consumers Association, has publicly explained that furniture infringement is generally concentrated on the design, while the design period for designing patents is longer. It takes about one year for a whole set of procedures. The frequency of furniture replacement is very fast, and the furniture has been updated when the patent application is applied.
Qiu Baochang emphasized that it is difficult to identify whether a patent is infringed. Only when the appearance of the product has a similarity rate of more than 80% can it be confirmed as plagiarism or copying the appearance of the product, which means that the counterfeiter only slightly modifies the craft and shape of the product. It is easy to avoid infringement punishment. Even if the infringement is determined, the damage caused is difficult to obtain evidence, and it is difficult to clearly define it. It can only be compensated at its discretion. The amount of compensation is generally around 100,000 yuan. The cost of corporate rights protection is far more than the compensation.
According to the reporter, designers, enterprises, associations, government regulatory departments, and consumers collectively form the whole chain of the furniture industry. The industry insiders said that they want to put an end to the plagiarism in the end, or to focus on the above individual: to enhance the designer's right to speak, to enhance the consciousness of the enterprise, to play the role of the association to protect the rights of the group, to increase the protection of intellectual property rights, and to arouse consumer purchases. Shame consciousness of cottage furniture.
Undoubtedly, in order to eliminate plagiarism, the furniture designer is crucial. In recent years, the whirlwind of domestic furniture plagiarism has been madly scraped into the international design exhibition.
In this regard, Luo Huan, chairman of Shenzhen Xinlei Industrial Design Co., Ltd., reluctantly said that in some designs from South Korea, the components of imitation can also be seen, but in addition to imitation, Korean designers will definitely base on imitation. Add your own things, and then imitate learning, while integrating into your own design, use this way to improve yourself. In comparison, China's cottage brand is not like this. After completing the initial venture through plagiarism, such brands are not creating something of their own, but continuing to copy other people's things. It can be said that "life is endless, plagiarism is not limited." ".
Domestic furniture companies want to get rid of the stigma of international plagiarism. Zhang Jianmin, chairman of Shenzhen Zhongshi Vertical and Horizontal Design Co., Ltd. suggested that the industry needs stronger intellectual property protection, more respect for the design of the market environment, and higher level training of technicians.
Lawyer Xu Jinzhou of Guangdong Shentiancheng Law Firm told reporters that furniture products are mainly shaped and functionally easy to be imitated, and plagiarism has become a hurdle in the furniture industry. “National government departments have vigorously protected corporate intellectual property rights. Intellectual property bureaus, customs, industry and commerce have set up special law enforcement departments. The courts have also set up intellectual property courts.†Huang Dongwei suggested that as a furniture manufacturer, it must first consciously resist Plagiarism, and then the government departments must improve the intellectual property protection system. Only by treating both the symptoms and the symptoms can we cure the industry's ills.