Folk art is a kind of traditional cultural resource with “high artistic quality” and “strong human touch”. With its own mellow art language, lively and colorful forms, it gives people in the mechanical age a spiritual comfort, and makes people remember the local heritage. Warm and rekindled love for homeland.
Festive and warm colors, humorous and exaggerated shapes, and innocent and naive “ring perspective” all add up to endless charm and embodies the true feelings of the working people. Behind that colorful image is the wisdom and simplicity of the working people of ancient China, and the old-fashioned ancient style.
The performance techniques of folk art are simple and unadorned, which has profound implications for modern art workers. Modern design often draws on and stimulates inspiration from folk art modeling. For example, the image of “The Rabbit Man” is a plaything favorite for children in the old Mid-Autumn Festival. It means “White Rabbit in the Palace”. It is sold in the downtown Beijing during the Mid-Autumn Festival. Not only "rabbit children", but also "rabbit grandmother", as if there was a stove prince, there is a stove king grandmother, the human flavor is more concentrated. This kind of affectionate, lovely old man is like the elders of the family, giving people endless warmth. The packaging of modern moon cakes often uses images such as the moon and flowers, which means “flowers are well-rounded.” If we use “rabbits” and “rabbits and grandmothers” on the packaging of moon cakes, it must be something special.
Although the style of folk art is lovable, it cannot be applied. Because the styling of folk art contains a certain amount of metaphor, it is sometimes very serious. It is necessary to fully understand its meaning before it can be used correctly. Otherwise, it would be a joke. For example, the images of "Yin and Yang Fish", "Gourd", and "Drawing Doll Doll" are the products of the folk idea of ​​"Yin and Yang meet each other, everything lives forever," including the worship of life and reproduction. And these symbolic meanings are very strict. If you don't have the right taste, you'll lose everything.
Folk creation ideas and creations can also provide inspiration for today’s artistic concept. For example, folks have the practice of pasting rags into “liners” to achieve material regeneration. This “padding liner” can be the best material for soles, and it can also be a rigid lining. The customs of pulp and clothing have even more ancient historical origins. Today, Japanese clothing customs still retain the practice of separating the kimonos and developing them each year to make the clothing materials look like new.
The long-standing customs of life reveal the strong atmosphere of ancient oriental culture and even inspired the inspiration of contemporary designers. In 1993, a furniture designer in Milan, Italy, used a technique similar to the oriental “padding lining” process to process the broken fabrics collected into a stylish chair that fits the shape of the seated person using modern bonding techniques. When the Golden Award for Furniture Innovation Design of the Year, the ancient craft tradition in folk life spans the boundaries of time and reappears in modern design.
The most valuable aspect of the pity and use conventions in the folk life tradition is that its creativity is always seamlessly integrated with the local natural conditions, lifestyles, and resource environment, thus forming the most geographically unique methods and techniques. It is consistent with the spirit of "immaterialism design" emphasized today.
If we can integrate these elements into our own works in modern art practice, we will surely touch people's hearts. Whether in the ancient era or the ever-changing scientific and technological civilization today, folk art has an irreplaceable charm, especially for art lovers, it is simply a huge treasure trove of material, a sparkling "living fossil."
To examine the relationship between a folk art, a wood craft toy, and an art design, talking about our folk crafts, is to make a sentimental gift? Or get a theoretical summary? I want to say only one aspect will be one-sided, because the folk art is a combination of rational and emotional, is the crystallization of wisdom and emotion.
I once thought that I hadn’t seen many folk crafts when I was a child. When I was more careful about walking in a busy city, I discovered that there have been silent silences of some folk crafts. Found a small shop, located in the corner of the bustling commercial street, the shop has colorful wooden toys, digital trains, wood puzzles, and even household fruits and vegetables. The two-meter-square shop attracts a lot of customers.
What is the reason why wood toys still exist and disperse after the changes of the times? Because it has a simple to complex process, from simple to romantic feelings. The child's heart is always simple, simple, longing for the sun and color, with wood fragrance toys may give them a gentle heart. This is the emotional guide, but also the selling point of the business.
In the modern society, with the great enrichment of commodities and the improvement of consumer tastes, consumers increasingly value goods for their emotional and psychological satisfaction, not just quantity and quality satisfaction. These cute and lovely wooden toys make people excited, open their pockets, and buy inexpensive ones. (to be continued)

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