Early morning of February 24, more than 72,000 people from 23 countries and regions entered the 2013 Hong Kong marathon. Eventually, Kenyan athletes Mesei and Ethiopia's Demexi won the men's and women's teams' championships respectively. As the leading fashion sports brand in China , Xtep has been the official sports apparel sponsor for this year after its first cooperation with Hong Kong Marathon last year. Special Brand Vice President Song Jianhong, chief financial officer He Ruibo attended the scene fired Starting from the heart, ran out of faith Hong Kong Marathon As the most important sports event in Asia each year, the Organizing Committee's proposal of "Run for a Reason" has drawn more enthusiasm from runners. According to the organizers, Hong Kong people are very enthusiastic about participating in the marathon. This year, 72,000 places will be filled up on the first day of their application. Besides, many other TVB artists including Kate Tsui and Lee Siu Wan have joined the competition. The most touching scene in the more ordinary people from the "extraordinary" joy of running: The oldest Indian-born marathon runner, Fajja Singh, completed the 10km race of the 2013 Hong Kong Marathon in 1 hour, 32 minutes and 28 seconds and announced his retirement. In an interview with the media after the game, he said: "The more I run, the more I feel rehabilitated. I do not really want to retire because I have no problems with my body. I can still catch a bus in the United Kingdom. Retiring is trying to give opportunities to young people. I hope the waves will push the waves. "Although Singh announced the end of the marathon career, he said:" In the future, for my personal health, I will not stop running. " Last year, Lai Chih-ting, a 21-year-old girl who had a right leg cut off due to a traffic accident, also finished 10 kilometers of race in 1 hour and 29 minutes. Li Chih-han has put on a "blade prosthesis", and she said the most difficult thing is that when running, her feet are hard to balance. At first she was still worried that I could not finish the race. So I was very satisfied with the competition. "It is our determination to decide whether to enter the competition or not. It is our determination to complete the most important and important event of the event." According to press reports along the way, Hong Kong Marathon like a carnival, some participants even wear strange costumes battle. Most people are wearing cartoon characters modeling, there are people wearing shark clothes to promote conservation. A participant wearing a glove, while running a fist, a bit of action caused a lot of people watching. As an advocate of "unlimited music" Xtep companies also invited Cosplay cheer players cheer for the contestants. Unlimited running - the mission of the first sporty fashion vision Xtep's running club - "special race" brings together runners from all over the country. It is reported that in this event, the special race from the members of the elite selection of 50 elite players to form a "special team" to participate in the entire marathon, but also to provide them with professional running equipment and scientific systems training, of which the best score of 2 hours 41 points, most players finish in 4 hours. This is also the second "Challenge 3 Hours" special operation for special racers since the Xiamen International Marathi Race in 2013, and more special members of the special race team will compete in the other major marathon events in China. Talking about the operation of special run-time family, the relevant person in charge of special steps introduced: "Xtep choose to run, is to choose the most close to the consumer lifestyle marketing, which is to create a include: special run-family interaction, product development, branding , Channel integration, including the commercial system, is to choose "enjoy the sport" - the lifestyle of the consumer market, the inevitable result of this consumer market is behind our brand understanding of sports, that is, the brand value of Xtep. This is where our mission and business logic are to aspire to be the # 1 fashion brand in the world. " Once again hand in hand, more success The Hong Kong Marathon broke the record with 72,000 entries and the total prize money of this year increased to US $ 258,400. The good brand image and excellent organizational guarantee made the tournament the first time a silver medal recognized by the IAAF Race. As the official sports apparel sponsor for this event, we have joined hands with Hong Kong Marathon for two consecutive years. This year not only the T-shirts for 72,000 contestants, but also volunteers, referees, track and field officials and guests More than 5,000 people in the event organizing committee to provide professional sports equipment. This series of clothing design novel, beautiful colors, the use of functional fabrics and three-dimensional cut, reached the industry's high standards, so many contestants, staff and guests and other praise. By the special organization of "special race" members ready to participate in this Hong Kong-Macau event In recent years, as a responsible corporate citizen, Xtep actively contributes to the sports industry in Hong Kong. In addition to sponsoring the Hong Kong Marathon, Xtep also supports a variety of sports organizations in the city such as the Hong Kong delegation to the 7th Games, the Hong Kong delegation to the 11th National Games, the Hong Kong Star football team, and the Hong Kong Football League standard Stray teams, etc .; and track and field competitions including: Hong Kong 15km Challenge, Hong Kong Athletics Federation, Hong Kong Youth Age Formation, Diamond Diamonds International Milestones, Hong Kong Sports Festival, Hong Kong Happy Running and more. 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