The surge in home online shopping stems from its simple and clear business model – acting as a medium between merchants and consumers in the form of a service fee. And the budget-conscious consumers have easily found a shortcut to consumption. But because this model is easy to copy, the home industry that has already entered the market has to work hard and quickly sprint.

Merchants: reduce inventory pressure and increase profits

For home furnishing companies, many companies have begun testing water online shopping platforms because online sales have reduced inventory pressure, low operating costs, and scale of operations are not restricted by venues. Through organic integration with e-commerce, the exhibition scale is equivalent to more than 100,000 square meters of large-scale physical shopping malls, effectively saving space expenses such as rent, water, electricity and labor, and greatly reducing the cost of goods sold. For the store, one is to play the role of brand image propaganda, and the other is to act as a franchisee and manufacturer to expand sales channels, and strengthen the benign profit of the mall.

System: Standard norms are not yet sound

Online shopping home is still in the early stage of adaptation, many standards and norms are still not perfect, and there is no unified industry standard. Basically, buying furniture online can't usually touch furniture. It can only know the information of the goods from the introduction of the goods and the customer service. The after-sales problem of furniture is also the most concerned issue of customer service. Many websites have a good attitude when consumers buy, and when the furniture is sold, they don't care about the consumers. After-sales service is not only the maintenance of the goods, but also when the consumers ask online. Furniture products are generally large and heavy, so services in distribution, installation, etc. are also very important.

If consumers must buy furniture online, they must look at a few more and find more furniture styles that they like. If the same style of furniture, the price difference of different stores is very different, it is very likely that the materials used are different. Don't let the price influence your choice and judgment. Be sure to ask the specific materials of the business. The furniture products that are too low in price are mostly cheap materials. Such furniture is generally not durable.

Enterprise: need to take up social responsibility

Due to the unreliable business, the counterfeit goods are visible at any time, and the welfare losses caused by consumers are between 250 billion yuan and 270 billion yuan, accounting for 3%-3.5% of the GDP. Many enterprises are too difficult to sustain due to the interference of commodity fraud and the anti-counterfeiting, which makes the enterprise unsustainable and in jeopardy. In order to maintain the order of the market and protect the interests of the people, enterprises must be honest and ensure the social responsibility of the products.

Although there are still many problems in the online shopping furniture industry, this is inevitable in the early stage of development of any industry, and it is not obvious, because it is even worse. It must be acknowledged that the current market is hot, and even the controversy is a testament to the bright future of this industry. The problem of full production capacity brought by online shopping has limited the development of the traditional furniture sales industry to a certain extent, but as a furniture. An effective development direction of the industry, the future is still worth looking forward to.

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