Recently, we have noticed that end customers are more interested in specialty inks. Specialty inks can increase product functionality, improve decorative effects, and make products more prominent on supermarket shelves. Special-effect inks are not new, but we clearly found that special inks had more applications on product labels last quarter. Another special-effect ink that is also increasing in usage is optical color-changing ink (OVI) —the ink changes color as the angle of light reflection changes, or has a flashing or flickering effect. In addition, this special effect ink has also recently played a good role in promoting the sales of certain health and beauty products. As an example, when a new HABA brand was launched, it used traditional inks and some light colors, and the sales of the product were not very satisfactory. The company hoped to use the "pearl" color effect on its hair care products, and finally decided to use pearlescent ink to print the label. When this special effect product was put on the market, the sales volume increased significantly. This is a very practical case. This case shows that choosing the right label effect can enhance the value of a brand. At the same time, customers and label processors also benefit greatly. Of course, this requires a good relationship between the label design stage and the ink supplier. Cooperation. As a narrow-format printer, you may have a lot of ink combinations to choose from, which can print the effects that customers really need. The attractiveness of products on the shelves can be achieved with striking patterns, bright colors, fluorescence or metallic luster, but more products now use special effect inks. Customers of famous brands have noticed that when the color and effect are more attractive to a specific consumer group, the added value of the product is relatively high. Ningbo XISXI E-commerce Co., Ltd , https://www.petspetscleaning.com
Thermal inks—color changes with temperature—photosensitive inks or phosphorescent inks (glow in the dark) have been on the market for a while, but a more flexible application is to use these inks in the early stages of label design The special effects increase the functionality of the label.