Face different customers with different anti-counterfeiting technologies

The packaging anti-counterfeiting design is the first step in packaging anti-counterfeit printing and is an important part of anti-counterfeiting. When providing anti-counterfeiting solutions for customers, under the premise of ensuring anti-counterfeit technology, how much the cost increases is a concern for customers. Therefore, different anti-counterfeiting technologies should be used for different packaging customers and end users.

For packaging products with large production and sales volume and low added value, the cost increase should not be excessive when providing anti-counterfeiting package designs. Such as my company designed a "mosquito repellent incense" packaging, its own value is not high, if the use of laser holographic, digital and other anti-counterfeiting measures, although achieved a certain amount of anti-counterfeiting effect, but increased the cost of packaging, will undoubtedly give manufacturers and The vast number of consumers increase additional costs.

On the contrary, if we use the technology of printing plate anti-counterfeiting and ink anti-counterfeiting, under the premise of limited cost increase, we can also achieve better anti-counterfeiting effect, and consumers will be easier to identify and achieve a win-win situation for manufacturers and consumers.

Therefore, when deciding what kind of anti-counterfeiting technology to use for packaging anti-counterfeiting designs, it must be targeted and high-end anti-counterfeiting technology cannot be blindly adopted. It is necessary to meet the low-cost needs of customers and a wide audience, but also to obtain a completely personalized anti-counterfeiting effect, to meet the needs of enterprises and users.

For the particularity of domestic products in certain industries, such as the packaging of high-end tobacco and alcohol and brand-name cosmetics, in the provision of anti-counterfeiting solutions, the type of anti-counterfeiting technology may be appropriately increased according to the added value of its products and the demand of the market.

Such as the use of laser holographic images, code anti-counterfeiting and other anti-counterfeiting technology, and then integrate personalized printing methods into the packaging and printing process, such as the use of screen printing, hot stamping technology, etc.; ordinary four-color printing, to all the spot color Printing; The use of special printing dot technology; the use of the entire surface of the box security shading security design and security printing technology, so that ordinary commercial printing with electronic color separation / electronic scanning and other conventional means of copying lose their effectiveness.

These effective anti-counterfeiting measures will not significantly increase the cost, and can combine security design with commercial design, which is not only beautiful, but also has good visual impact and has a good anti-counterfeit effect.