Most modern intellectuals are more concerned about life, especially those with higher incomes. The annual investment in education, tourism, home, and luxury goods is considerable. Especially in terms of decoration, most people in this class will have obvious Preference and unique solutions.

According to the high-end European and American furniture brand - Fu Yi home FOOKYIK customer group analysis: China's high-income intellectual families with returnees and highly educated background, most of them like Italian style, French, French and other European furniture, in the bedroom, living room, study, etc. European furniture is often placed in key places, among which Italian style furniture is the most popular among them; according to the consumption statistics of Fuyi home customers, the order amount of each Italian style furniture is about 150,000.

Fu Yi home FOOKYIK Italian style "翡冷翠" series

Many highly educated intellectuals say that the artistic beauty and design of Italian-style furniture, especially the furniture of Italian classical style, contains a lot of humanistic connotations, a bright artistic light, and a taste of their elegant art. Therefore, Italian furniture has a very high reputation and reputation in this circle.

According to industry insiders, in addition to the time division of Italian style furniture, there is another very mainstream difference, namely Baroque style, Milan style, Tuscan style, Venetian style, the regionality is very obvious, most of them are The main style of the royal family, advocating artistic design and gorgeous perception, can meet the various critical requirements of the intellectual class.

Fu Yi home Italian style "翡冷翠" series study

Italian-style furniture has a very large customer base in China. A report from Southwestern University of Finance and Economics shows that 1.5 million Chinese households have annual disposable income of more than 1 million yuan. Boston Consulting's "China's New Generation Consumption Driver" shows that the family year The number of households with disposable income of at least 20,000 US dollars (about 125,000 yuan) is already 120 million, and the annual purchasing power is 590 billion US dollars (about 368.83 billion yuan). In this part of high-income families, families with college education or above account for at least 80% of the total, and undoubtedly can be counted in the ranks of intellectuals.

According to the customer survey of Fuyi Home FOOKYIK, in recent years, the company's main series of “翡冷翠” luxury series and “Verona” classic series, buyers are mostly after 60s, 70s, driving Mercedes-Benz, Cadillac Audi has a large proportion of the population, with a bachelor's degree or above accounting for more than 50%, and a master's degree accounting for more than 20%.

Fu Yi Home Italian Style "Verona" Restaurant

Why do Italian-style furniture attract the attention of high-income intellectuals? A veteran of the industry has done a relatively deep analysis. He believes that this should be explained by factors such as materials, crafts, brands, etc. For example, Italians like it very much. The thin wood parquet is used to show the natural charm of wood. The thin wood mosaic was a luxurious art expression technique hundreds of years ago. It can be found in the Uffizi Museum in Italy and the Louvre in France. .

Fu Yi home Italian style "Verona" bedroom

He analyzed: precious materials and traditional handicrafts continue to inherit, carry forward and spread, gradually evolve into the essence of Italian style; plus some very strong, accumulated furniture brands for decades in the Italian style Excavation and construction, such as Fu Yi Home FOOKYIK's “翡冷翠” series, the Acanthus leaf-shaped carving, the luxurious and fascinating gold painting performance, the perfect interpretation of the classic style of Italian classical furniture, “Verona” series The imported hardwood is matched with a variety of solid wood flakes such as rosewood and cherry wood tree, which perfectly presents the handmade hand-made craftsmanship of Italian furniture. The “翡冷翠” and “Verona” show the noble and elegant art taste. It conveys the aesthetic taste of ancient Europe, can represent the identity and concept of the elite, and wins the recognition of the elite. Naturally, it is also reasonable.

It is human nature to love a culture and fall in love with a way of life, especially for Chinese high-income intellectuals. European culture, such as ancient Roman culture, has allowed countless Chinese intellectuals to compete, and the authentic European lifestyle and European style are naturally their favorite. At present, FOOKYIK, which focuses on European and American style furniture, has a joyful art feast for high-end consumers who love Italian culture in key cities such as Shanghai, Guangzhou, Beijing and Chongqing. Italian cultural ambassador Massimo teaches colorful Italians. Local customs and food, leading consumers to visit Venice, love Italy, live luxury and elegant Italian style furniture, all of which make the authentic Italian life breathe. It is understood that FOOKYIK's Italian-style humanities and artistic activities attract the attention and participation of many intellectuals who love Italian culture. In the “Italian Special Exhibition” prize-winning event held by Fuyi's official Weibo, the number of participants is close. 700.

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