Standing at the junction of the year-end and the beginning of the year, looking back on 2013, there are countless things in the home improvement industry in Hunan. People can remember only some key industry hot words. So, in these key industry hot words, can people see the home improvement trend in 2014 in advance? As the saying goes, "When you are warm, you know new things." Looking at 2014 from 2013, the home improvement will highlight the five major trends, and the huge positive energy accumulated by the brand home decoration over the years is constantly pushing the Hunan home improvement industry to flourish. In 2014, the “private-customized†high-end home improvement style will sweep the Hunan home improvement industry. Wind direction 1: "Private custom" high-end home improvement style In 2013, no matter how complicated the market environment is, Hunan's high-end home improvement market still maintains a huge market volume. As a result, some brand home improvement companies have turned their attention to the high-end home improvement market. At the beginning of 2013, MEDI officially launched the Borg packaging, a high-end integrated product consisting of “overall designâ€, “overall constructionâ€, “integrated materials, “integrated service†and “overall environmental protectionâ€, which is the first high-end whole in the industry. Installed the overall solution system solution. Since then, "high-end equipment can also be included in the package" in the Star City, the market share of the market in the high-end market has risen sharply. Looking at the home improvement industry in Hunan, it is more than just to enter the high-end market. The decoration companies such as Shishi, Jinhuang, Hongyang, Apple, and Freedom Residence have also been rushing to build high-end home furnishings with new talents, design, technology and construction techniques. Brand. [Reporter's observation] High-end home improvement forging first-class personalized brand, creating a perfect dream kingdom for the upstream people, not only created a harbor for their souls, but also satisfied their desire to pursue the quality of life. It is foreseeable that with the increasing demand for high-quality home improvement by home improvement consumers, the “private-customized†high-end home improvement trend will swept the Hunan home improvement industry in 2014. Wind 2: Promote quality and service "double fight" With the improvement of the quality of life, the traditional simple decoration has been unable to meet the needs of consumers, and people have higher requirements for the space design and decoration quality of the house. The change in consumer demand has made some home improvement companies realize that simply relying on low prices to attract consumers has been unable to gain a foothold in the fierce market competition. Improving quality and service is the ace of competition. In 2013, Dianshi strengthened the quality and service activities: 100% digital engineering management II generation upgrade, 50,000 square meters home industry park completed and put into production, the industry's only garden-style home improvement flagship store - 5000 square meters Mawangdui shop Trial operation; Hong Yang through the "design", "ten functional claims", "all-room zero aldehyde" three support systems, to create a "good living eco-friendly" for consumers... [Reporter's observation] Only by truly doing the quality and service of the products, and constantly creating their own home-made brand culture, the home improvement enterprises can truly achieve the same change and eventually become the big winner of the market. 2014 is a genuine brand year, Hunan home improvement industry will enter the era of quality and service. Wind Direction 3: Leading the market with ecology In 2013, in the continuous environment of smog, the trend of “low carbon†and “environmental protection†swept the entire home improvement industry in Hunan. Under the enthusiasm of consumers, Hunan home improvement enterprises continue to exert low-carbon and environmental protection. In 2013, they gradually upgraded into a green and low-carbon year. No odor, zero formaldehyde... A variety of environmentally friendly and low-carbon household products enter the consumer's sight, and enter the consumer's new home with a healthy living concept, bringing consumers a green and environmentally friendly life. Jinhuang launched 460 low-carbon environmental protection all-inclusive package, 460 well-off Yali all-inclusive package, Jinhuang diatom mud wall material, etc., to meet consumer demand for cost-effective low-carbon all-inclusive home improvement package. The casual home combines the high-tech and advanced technology of ecological decoration and introduces the “free home eco-homeâ€. In addition, Hong Yang’s “all-room zero aldehyde†is also a highlight of environmental protection as a consumer. [Reporter's observation] With the improvement of the quality of life, home improvement companies that advocate health and environmental protection are more likely to be favored by consumers. In 2014, more and more home improvement companies will seize this green wave in time. Wind direction 4:80, 90 after the personality of home improvement as the first consumption power Under the property market regulation policy, the young people’s immediate needs have become the first consumption power. Nowadays, after 80s and 90s, it has gradually become the main force of decoration. Many home improvement companies have shown great interest in the two groups of the 80s and 90s. The thoughts and the likes of the family have been specially launched to promote the "Smart Home". The “family real-time blind date†model is to renovate new houses for married couples after 80s and 90s. It is understood that after the 80s and 90s as "emerging humans", they have their own unique ideas and steps from the pre-renovation planning to the selection of home improvement companies, to the selection of decoration materials, home accessories, and finally to the completion of the entire renovation. [Reporter's observation] After 80s and 90s, it is the “potential stock†of the home improvement market. In the face of such a group, innovation will become the key to the home improvement enterprise's winning market in 2014, including innovation in products, services and marketing models. Attract new consumers with new things and new selling points. Wind 5: Group effect multi-brand development At present, some fast-growing home improvement enterprises have begun to develop their group strategy. With the established market as a “baseâ€, it is the main mode for home improvement companies to open up new markets by taking advantage of group advantages such as logistics, management or manpower. The Apple Group, consisting of Apple Decoration, Milan International Design Club, Lemon Tree Decoration, and Mud Commune, has been implementing a multi-brand development strategy in the province, which will be expanded to the outside of the province in 2014; at the same time, casually, Medie, Hongyang, Dianshi and Jinhuang have completed the overall layout of the group in the province. [Reporter's observation] This "wind direction" will continue to introduce Changsha's advanced decoration concept into the second-tier cities in the province in 2014, and continuously integrate the resources of the province, and use each branch as a landing support in finance, materials, products, etc. The vertical management of the aspect plays the overall effect of the group. C Type Glass Lid,Heat Resist Glass Lid,Glass Cover For Cookware,Drop Resistant Glass Cover Hebei Bozheng Glasswork Co.,Ltd , https://www.bozhengglass.com