[ China Wardrobe ] The preferences of the consumer group directly affect the development and survival of the industry. After 80 and 90, it is the mainstream of the current wardrobe market. In addition to the requirements for the style of the wardrobe, the quality and environmental protection requirements are higher. It can be said that most of the current home furnishing industry is market-oriented with their preferences.

Wardrobe consumer group

Consumer group changes guide wardrobe style transformation (appreciate more wardrobe pictures )

Sales peak after small holiday

In the first half of the wardrobe market, there are two peak periods. In the March and April decoration seasons and early May, the promotion of home stores has also attracted consumers' attention. It is about to take a 5-1 holiday and the promotion of home businesses. It has attracted much attention from the market and is also a topic that cannot be avoided in every wardrobe store. Many stores said that the amount of signings brought by the 5.1 activities has greatly contributed to the performance of the first quarter.

Brand consumption is the protagonist

Due to the recognition of the brand, the single amount of furniture consumption has shown an increasing trend. Zhu Changling, vice chairman of the China Furniture Association, said: "When we visited the market, we also found that the list of solid wood wardrobes is very common nowadays, and there are many kinds of panel furniture. Consumers generally purchase furniture in sets, and the consumption level is gradually increasing."

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