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In recent years, the traditional printing industry market has become saturated, and the amount of orders obtained by various printing companies has gradually decreased. Under fierce competition, printing companies are facing a dilemma of falling profits. The combined printing because they can take full advantage of effective printing area of offset printing machines, printing costs common share, attention printing enterprises.
From a geographical point of view, co-printing enterprises are mainly concentrated in major cities in South China, East China and North China. Population density, adequate living resources, convenient logistics, and fierce competition in the printing market are important factors for the development of co-printing in these areas. the reason. Henan Province is an important railway transportation hub in China and one of the most populous provinces in the country. Its provincial capital, Zhengzhou, can be described as a model for the development of co-edition printing in northern cities. Since 2008, when the concept of integrated printing and business model were introduced into the region, many commercial printing companies took the lead in entering this market, and quickly found out relatively mature pricing, orders, production, and logistics distribution systems. The profits are not long, but apart from a few enterprises that can rely on the Internet to make features, such as Henan Shengda Color Printing Co., Ltd. and Henan Jinqiu Color Printing Co., Ltd., more co-printing companies are falling into an increasingly severe situation. In the predicament of survival, the gross profit margin is only about 5%. Zhengzhou is merely the epitome of the upheaval of the mainland's co-printing market. The "Zhengzhou Phenomenon" of the co-printing is not a case in the Mainland. “At present, although the scale of the Mainland's co-printing market is continuously expanding, the profit margin has become smaller and smaller,†said Chen Hongliang, product manager of Peking University Founder Electronics Co., Ltd.
From the point of view of production scale, the main force of joint-printing is absolutely small and medium-sized printing enterprises with an annual turnover of between one million yuan and ten million yuan. In recent years, under the pressure of transformation, it has begun to print for a few years with a turnover of 100 million yuan. Big names have set foot in this market, and they have begun to explore multi-location, cross-regional marketing models and have established a nationwide chained-up printing system. Still taking Henan Province as an example, there are only a few of the full-scale printing enterprises in Henan, such as Shanda Color Printing and Autumn Color Printing, but the combined printing market of these enterprises only accounts for 5% to 10% of the Henan Coupon Printing Market. Share, more than 90% of Henan's total printing market is dominated by small-size and full-size printing companies. In addition, the reporter also noticed a phenomenon that most of the companies that had succeeded in making half-press printing had made co-printed printing the main business. Even if they did other business, the Metropolitan City also independently established a co-printing company and operated independently. The person in charge of a printing company in Henan explained: “If the human, financial, and material resources of a printing company are not focused, it is very easy to cause a break in the capital chain, and the requirement for a shorter printing cycle and high production efficiency is the operation of the ordinary printing business. The model is completely different and it is difficult to be compatible." (Editor: Liu Yudong)
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Coupling printing is not a new type of business model. Some 10 years ago, there were sporadic attempts in the Mainland. Taiwan's Jianhao Printing Co., Ltd. has achieved great success in the field of co-printing in the province of Taiwan. It can be described as the "king" of the co-printing. Under its encouragement, in recent years, co-printing has ushered in the development of the small in the Mainland. Climax, however, there are both joy and worry in this market. It is also the "leader" of Taiwan's co-printing. In 2001, Taiwan White Silk Technology Printing Co., Ltd. entered the mainland in the second half of 2013 and withdrew from the mainland's co-printing market. Printing Equipment Co., Ltd. cooperated to set up Tianjin Changrong Jianhao Cloud Printing Technology Co., Ltd. in the joint venture in the mainland, and would like to do more in the combined printing market in the Mainland. Then, what is the situation of the market for the Chinese co-printing industry in the end?