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[Reporter]: Hello, I am always here! How many times is Kangbao attending the exhibition?
[阎军]: We are a company from the South, and we have been working on small appliances for three years. This year we are exhibiting for the second time. The purpose of this exhibition is twofold: the first is to showcase the current complete range of home appliances; the second is to showcase our market achievements in the past three years.
Because small appliances will open in a year, many customers of the channel hope to learn about the industry through this exhibition, and look at these brands. We have performed very well in the terminal in the past three years, but due to limited time, we have not delivered it in place. Therefore, through this exhibition, we hope to inject more positive information into the channel.
In recent years, with the home appliances going to the countryside, the entire small household appliance industry has gradually penetrated into channels and villages. If we only develop step by step through the terminal network, it will definitely take too much time and solve too many problems. And we show our products through the exhibition, let our customers come here to visit and understand, I think we can save a lot of effort and reach our goal faster and directly. 
[Reporter]: Will the focus of this year be on the expansion of channels?
[阎军]: Yes, because small appliances have been fiercely competitive in recent years. If you want to truly gain a foothold in this industry, you must face competition from all sides. You cannot use a single sales network to fight. You must establish a three-dimensional Sales network. Now we are moving towards multi-channels. Whether it is terminal stores, supermarkets, or emerging TV shopping, we have a focus on e-commerce.
Use e-commerce to promote the integration of scattered sellers
[Reporter]: How is your company developing in e-commerce?
[阎军]: Our e-commerce is now starting from two cores. The first is for online mature e-commerce sales channels, such as Jingdong, Excellence, Dangdang and other large e-commerce companies. On these websites, we have built an e-commerce sales system and directly controlled by agents. Second, it is aimed at online small and medium-sized sellers. For example, we have integrated some scattered Taobao small and medium sellers on Taobao, and use our own flagship store as a marketing base to concentrate on doing big things.
[Reporter]: Is there still some difficulty in developing e-commerce now? After all, home appliances are still somewhat different from our daily necessities.
[阎军]: The difficulty is still there, mainly in the cost. Compared with daily necessities, the marketing cost of home appliances will be higher, and the main cost will increase during the transportation process of logistics. For example, it is easy to cause some damage during transportation. The outer casing of home appliances, even if it is safer, the protection is good, but when the holidays or sales season, the logistics company, the courier company is not standardized, it will inevitably have bumps and bumps, and the cost will rise once it is touched. We are still relatively small in terms of profit, mainly because we are worried that it will have a negative impact on our reputation and reputation.
We must do the basic amount. In recent years, small household appliances have already grabbed a considerable amount of traditional channels in e-commerce. We must seize this opportunity. At the same time, we must take care of both online and offline. Under the online, we will not relax the construction of the sales network, and gradually expand our business outlets. We have to show our advantage as a small appliance seller online, that is, convenient and fast direct sales.
[Reporter]: In what aspects will the promotion in 2012 be carried out?
[阎军]: Kangbao's brand promotion mainly focuses on two aspects. First, we chose Chen Daoming as a propaganda spokesperson because we value his maturity, taste and trustworthy impression. His image is in line with the temperament of our company, and I hope that he will pull up our overall grade and taste.
Secondly, our overall operation on the Internet is still based on word-of-mouth marketing. We are not paying much attention to the current profit acquisition on the Internet. More hope is that some users have a good experience of word of mouth, and now the network of excellence, Dangdang completely Rely on the user's word of mouth. Jingdong's approach is different. Jingdong relies on price. These two we are also accumulating reputation. We have a lot of new products on Taobao. It is very practical. Like yesterday, we launched a free trial pressure cooker. Now the number of applicants has reached 20,000. In fact, we all do some propaganda in this way. We also have spokespersons who promote through the advertisements of the Central 3 and the Central 5, and the ground is passed on from word to mouth.
[Reporter]: Thank you for accepting our interview.