Everything must be done in a way that is the case with cabinet companies participating in the home alliance. Consumers are the ultimate goal. The industry has a benchmark for judging. The company itself must have a clear understanding. Cabinet companies should listen to the opinions of many parties and constantly improve the cooperation mode.

The activities of the home group are similar, community promotion + hotel activities, different alliances between the different alliances, such as the building materials industry alliance, or the introduction of the furniture brand's cross-industry alliance, and now to the home appliance store's big home alliance.

Consumers believe that the key to the home alliance is to look at the profit margin of corporate brands. Consumers say that the venue does not need to be too luxurious. If you can save the high-end hotel's rental fees and the 7788 winning lottery, you can buy building materials cheaper. This is better than the feeling of formalism. This is a valuable opinion for cabinet companies.

There are also people in the industry who believe that if you want to do a good job in the alliance, you must first improve the standardization of cooperation. For example, a third party will organize members, operate the alliance company, and formulate a profit distribution plan. The person will be responsible for follow-up, or implement the rotating president. System, the brand leader takes turns to be the president. At the same time, through several cooperations, the members of the alliance will inevitably face the elimination of the reshuffle, and the final formed members will be more conducive to the future development of the alliance. Perhaps soon, the members of the alliance will also join new faces, such as weddings, banks and so on.

In addition, in addition to group purchases, bargaining, president signing, factory direct sales and other commercial activities for terminal sales, the alliance activities can also try to innovate activities, such as entering the community to promote the decoration classroom, carry out knowledge-based promotions, and pass the professional decoration by the merchants. Knowledge, on-site display of product differences and differences, explain the importance of product quality, etc., through communication and understanding with consumers, and then let them recognize the alliance brand.

Cabinet companies can build or actively participate in such a coalition circle. In a stable brand group, it can bring both economies of scale and long-term cooperation between cross-border enterprises, and relatively reduce the marketing risk of a single brand. . The alliance form is novel and can satisfy the one-stop demand of consumers. As long as one or several brands are trustworthy, the whole small group-style home brand alliance can actually form a chain effect, so cabinet companies should also pay attention to alliance partners. select.

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