As a "post-80s", Xiao Li was married for 3 years and gave birth to a baby 1 year ago. According to the expectant mother, from marriage to maternity, a major expense at home is to buy furniture. In response to the characteristics of the main consumers to recognize the brand and love online shopping, furniture companies have launched the "experience store + network marketing" approach to meet the continued strong consumer demand in the "post-80s" marriage and childcare peak. Stove&oven Protectors,stove guard kitchenaid,electric stove protector,best gas range protectors,5 burner gas stove protectors vchomy , https://www.jsvichen.com
Some smart furniture companies, in addition to setting up e-commerce websites and opening online stores, also use the "trusted e-commerce alliance", a third-party trusted e-commerce platform, to carry out brand promotion and "plastic brand-assisted marketing". The strategy has achieved a win-win situation in brand awareness and marketing performance. Insiders pointed out that using the power of the brand to influence consumers' emotions, thinking and even decision-making is an important part of experiential marketing. At present, e-commerce is advancing steadily, and furniture companies take the network to shape the brand is the best choice. The trusted e-commerce alliance known as “trustworthy+effective†is a good choice to enhance the effect of experience marketing.
"80" buy furniture recognition brand love online shopping
“My furniture is the same brand. When I got married, I spent a lot of energy to choose the furniture brand and style. Later I added the crib, toy cabinet, baby wardrobe, etc., and ordered it directly from the brand online store. This guarantees the quality. The overall style of the home is also relatively consistent.†Xiao Li’s consumption habits represent the common characteristics of “post-80s†buying furniture: recognition of brands, love online shopping.
In the face of the “post-80s†people who have entered the peak period of marriage and childbirth and become the main consumer of home consumption, furniture companies have responded.
According to the sales person in charge of the brandy furniture factory in Xindu District, Chengdu, they adopted the “experience store + network marketing†model. On the one hand, they set up experience sales offices in traditional channels such as furniture stores, and on the other hand, they used online sales. In order to enhance the effect of experience marketing, they also registered a universal website with the keyword “Brandy Furnitureâ€, and used the Trusted E-Commerce Alliance to simultaneously display the top recommended sites covering more than 350 domestic top industry vertical portals and B2B e-commerce websites. Brand information quickly built a credible brand offensive on the Internet.
The relevant person in charge of the company is very appreciative of the brand promotion mode of Universal Website + Trusted E-Commerce Alliance. He said: "The trusted e-commerce alliance covers a wide range and is the effective thrust of the brand, and the "recommended enterprise" logo provided. Make the brand more credible. These have played a very good guiding role for consumers. After the registration, the sales of online stores have also increased. More importantly, the cost is only a few tenths of the network search engine, high. The price/performance ratio is very suitable for our SMEs."
Experience marketing hits "Golden 5 Years" into the furniture industry match point
Between 2009 and 2013, the “post-80s†stepped into the peak of marriage and childbirth, and there was a continuing demand for furniture consumption. Therefore, it is also called the "golden 5 years" of the furniture industry. In the face of broad market prospects, the initial experiential marketing model may set off a new wave of marketing.
At the moment, many well-known furniture brands have already paid attention to this market dynamic, and have stepped up the layout of “experience store + network marketingâ€. In the field of online marketing, it also pays more attention to the influence of brand influence on sales. Taking the well-known brand Qumei Furniture as an example, it has registered the general website of Qumei Modern Furniture Online Mall and Qumei Furniture official website, and promoted the online sales function of the brand official website. Jinfeng Furniture also adopted the “plastic brand marketingâ€. The marketing strategy, through the registration of Golden Phoenix furniture, villa furniture, high-end hotel furniture and other common website, with the promotion of the trusted e-commerce alliance vertical website top recommended promotion advantages, expand brand influence, conduct precise marketing, and widely intercept consumers.
In this regard, network marketing expert Fan Feng pointed out that experience marketing has broad prospects, and new experience models have yet to be developed. The Trusted E-Commerce Alliance is valuable in enhancing the consumer's web experience with its precise + trusted features. For well-known brands, the Trusted E-Commerce Alliance can deliver the brand voice to the target audience accurately. For SMEs, the Trusted E-Commerce Alliance is not only cost-effective, but also helps its SMEs to open online stores with their internal resources. To make the network marketing of enterprises more standardized and complete.
It is understood that the experience marketing value of the Trusted E-Commerce Alliance has won recognition from users in the Yangtze River Delta, Liaoning, Shandong, Sichuan, Lanzhou, Ningxia, Guangdong, etc. in finance, education, machinery manufacturing, home appliances, building materials, In the textile and other industries, it plays an effective role in network marketing promotion.