KINGTEX: International brand positioning for "outdoor.travel" products

KINGTEX's Chinese name “Golden Lion” was founded in 1996 and is an international brand that is positioned as an “outdoor.travel” product. The products cover dozens of varieties of middle and senior clothing, shoes, backpacks and other related products. It is a professional outdoor brand owned by Zhongshan Dongyi Shoes Co., Ltd. The trademarks are registered in the United States, Italy, the United Kingdom, France, Germany, China and other places. The KINGTEX brand has its own design, R&D, production and sales team. Professional outdoor hiking shoes and hiking shoes are the KINGTEX product family veterans who once sold well in Europe, America, Southeast Asia and other countries and regions. Until 2002, with the rise and development of the “outdoor sports” emerging sport in China, and conforming to the needs of the Chinese market, Dongyi Shoes Co., Ltd. brought the KINGTEX brand to China and introduced it to the market. Since then, KINGTEX brand outdoor climbing and hiking shoes have been recognized and used by some domestic outdoor players. With the integrated local operation mode of production and sales, KINGTEX products have won the majority of outdoor sports interests with its “high cost-effectiveness” advantage. The trust of the people laid a good foundation for the sustainable development of the brand. China's "outdoor sports" has developed into a new pattern. More and more people are participating in this sport. The era of "big outdoor" is approaching. In order to cater to the active market demand, in the fall of 2002, Kingtex brand's first professional waterproof, windproof and breathable jacket was born. Immediately afterwards, functional clothing such as warm jackets, quick-drying and anti-UV clothing, and accessory products such as backpacks, hats, socks, etc. were successively put on the market; diversified and rich functional product lines have been formed and are gradually perfected. In recent years, KINGTEX is making every effort to fully explore the Chinese market. An integrated outdoor brand will be recognized and accepted by more and more people. The brand's operating team will also make unremitting efforts to improve the mechanism and introduce new and better products. Serve the Chinese market. Wherever and whenever, Kingtex works with you outdoors to share nature.

KINGTEX (Jindi Lion) Contact: Affiliation: Jindi Lion Outdoor Traveling Goods Co., Ltd. Contact Phone Brand Fax Address: No. 1, Heyuan Road, Liandong Road, Lianfeng Road, Xiaolan Town, Zhongshan City, Guangdong Province, China Postcode: 528415
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