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In the cabinet market, consumers often find such a phenomenon: the style, material, and workmanship are almost the same, and the price of cabinets varies widely. The reporter found through interviews that some of the same style cabinets even cost up to ten times, how much water does it contain?
Ten times the highest price difference between the same style solid wood cabinets
In early May, the reporter found in a number of home sales stores in Beijing that the price of cabinets was a mystery. The same is a style of solid wood cabinets, only because of the different materials, the price difference is very different. The same material cabinets, because of the different brands, the price is very different.
The same is the solid wood cabinets, the prices seen by reporters at different home stores are quite different. The lowest is more than 6,000 yuan, the highest is more than 60,000 yuan, the price difference is up to ten times. During the investigation, the reporter found that some consumers face a very confusing expression in solid wood cabinets with different materials and different prices. "We thought that solid wood is a good cupboard. I didn't expect so much knowledge. How do you know which price is reasonable?" A middle-aged woman who is buying solid wood cabinets at Jimei's Dahong store complained.
Cabinet companies are taking materials to say things
For the price difference in the cabinet market, the person in charge of a cabinet who has been operating cabinets for nearly ten years said that this is not surprising. “The variety of materials is different, the degree of preciousness is different, and the price is different. Among the many factors of price, the probability of price change is as high as 80%.â€
However, for most consumers, what is a good material, what is a precious wood species, is difficult to distinguish. In the survey, the reporter saw that the home store is full of a wide variety of cabinets. Almost every brand has launched its own unique materials, and the solid wood cabinets are even worse. Some wood species also travel across the ocean to meet domestic consumers. Merchants have taken the cabinet material as a powerful propaganda weapon, and it is normal to compete for exclusive and competitive.
In the face of the materials and manufacturers' competitive propaganda, consumers are often confused. Most consumers can only rely on the salesperson's explanation to make a preliminary distinction when they are faced with a wide variety of cabinet products. If the salesperson says that there is a flicker component, the consumer will only be deceived.
Beware of the "material trap"
The cabinet market has a wide variety of materials. Some companies have the opportunity to make a fuss about it, and frequently set up “material traps†to let consumers drill. On the one hand, some companies use the speculation of materials to sell high prices. On the other hand, some enterprises simply shoddy and fake.
An insider said that there are too many chaos in the cabinet market. Although the merchants verbally promise the authenticity of the materials, most of the cases cannot be implemented on the sales contract, which will cause great trouble for consumers to protect their rights in the future.
It believes that the blind pursuit of material psychology by consumers has also made the opportunity for merchants to make material articles. In order to expand, some consumers would rather spend high prices and pursue foreign materials. They do not know that many domestic cabinet materials are also very good, and even more suitable for domestic consumers. Consumers should choose from the process instead of relying solely on materials. . Jiang Xiaomei from the Institute of Wood Industry of the Chinese Academy of Forestry said that the domestic solid wood cabinet market is very deep, and the industry is very complicated. Moreover, the origin and classification of some woods cannot be scientifically identified, which also provides conditions for merchants to fake. "In the industry, we should aim at these chaotic images that may be derived, and the mandatory implementation standards such as the new national standard for cabinets, and prevent and control the chaos in the solid wood cabinet market through a transparent mechanism."
Source: China Cabinet Network