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The advantages brought by the overall packaging solution are self-evident, such as helping to optimize the design, minimizing the procurement cost of the end user, lifting the confusion of the end user to manage multiple suppliers, and realizing the "zero inventory" of the end user. Concept. According to the data, after P&G adopted the overall packaging solution, the sales space of the store increased by 70% and the cost saved by 2/3. After a well-known PV module enterprise adopts the overall packaging solution provided by Jiangsu Qiancheng Industrial Packaging Co., Ltd., the packing efficiency of PV modules has increased by about 15%, the labor intensity of front-line employees has been greatly reduced, and the products are in normal logistics conditions. The damage rate underneath is almost reduced to zero.

It is not difficult to see that the contribution of the overall packaging solution to the end users is obvious, but in terms of current marketing and application, the effect is not very satisfactory, mainly because there are still two major misunderstandings in understanding.

1. The patent of a large enterprise?

In the minds of most packaging companies and end users, there is the notion that the overall packaging solution is a patent for large companies.

First, large packaging companies can provide integrated packaging solutions. End users generally believe that the "single-handed" of small packaging companies is difficult to undertake the task of providing an overall packaging solution. In fact, some small packaging companies can also become active participants in providing overall packaging solutions. They don't have to work all over the world, as long as they take advantage of the areas they are good at.

Second, only large end users can enjoy the services of the overall packaging solution. It is conceivable that from the packaging design, processing and manufacturing, testing, packaging, warehousing to transportation, the high price will make some end users with low profit and small capacity discouraged. In fact, these small end users just don't realize the advantages of the overall packaging solution, but some small end users have already tasted the sweetness of applying the overall packaging solution. In an interview, Liu Fengfeng mentioned such an example. "A small end-user who works with us only needs 2000 packing belts, but usually the order quantity reaches 50,000 to open the mold. Maybe everyone thinks this kind of small end user. It is not suitable for the whole packaging solution. In fact, we will collect all the customers who need to pack the tape to make the order quantity meet the minimum requirements, so that small end users can also purchase the shop with the smallest order quantity and the lowest cost. Packaging materials needed."

2. Is the cost too high?

The end-users surveyed generally reported that the cost of the package was too high. The reason is mainly due to the fact that most end users focus more on products, pay less attention to packaging, and even pay attention to their own prices, but often ignore the more important hidden forms of other links. Not to mention the understanding of the implications of the overall packaging solution. Liu Fengfeng told the reporter a little helplessly: "In fact, many end users can't really understand how much the overall packaging solution will bring in the entire packaging value chain." In addition, the end user's investment in product advertising costs goes further. Squeeze the space for packaging cost investment.

Therefore, end users should change their mindset, invest more attention in product packaging, and try to take the service of a certain part of the overall packaging solution, which may save costs.

Of course, the overall packaging solution provider also needs to improve end-user acceptance by establishing a service model that is more acceptable to end users, and some packaging companies have done a good job in this regard. For example, every link in the packaging supply chain of Jifeng Packaging (Shanghai) Co., Ltd. is a service point, and each service point has a cost quote, so that customers can invest according to their own needs and costs. Go to the relevant service project.


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