What kind of thrust is behind the whole house?

As a master of the entire home market, wood-based home improvement has attracted more and more attention. As the wooden door industry matures and the competition becomes fiercer, the “whole wood home improvement” has become the fragrance of many wooden door enterprises to transform and upgrade!

Whole wood home improvement, as the name suggests, is to combine the wooden products needed for home decoration to provide consumers and customers with a complete set of overall style solutions for home improvement solid wood products, including wooden doors, floors, wall panels, ceilings, stairs, cabinets. , wardrobe, wine cellar and other multi-form solid wood home improvement products services.

Although, the whole wood home improvement is not a new concept, as early as 6 years ago, there have been brands to play the concept of whole wood home improvement, but it is really popular since last year.

The concept of whole wood home improvement seems to be popular overnight, what kind of thrust is behind it?

As the whole wood home improvement is an inevitable trend of market development. Since last year, the building materials industry has entered a stable low tide period, and the market cake has been forced to shrink. At the same time, with the prevalence of bargaining, group buying, etc., to reduce the price, the profit margin of the low-end market is further pumped. Dry, many people in the industry feel the dilemma facing the low-end market.

Relatively speaking, the consumer groups in the high-end market have not been affected too much because of their strong spending power. Therefore, the high-end market has become the target market for many brands. Log products are originally high-end products, plus manual custom services, the price is on the low-end products. Compared with the simple sale of finished doors, the profit margin is obviously a little higher.

As a downstream industry with strong development momentum, the home improvement enterprise is not very long. Reform and opening up have promoted the development and prosperity of the economy. Especially in recent years, the rapid rise of the real estate industry has led to the realization of the popularization of the home improvement industry system. With the development of the social economy, the people's living standards have improved, and the concept of consumption has changed. People's requirements for housing have gradually increased from simple use functions to quality, highlighting individuality, demonstrating the height of knowledge and aesthetics. Home decoration and decoration consumption has become a social fashion and hot spot. The home improvement industry is a big industry with promising prospects. It is a matter of recent years for home improvement enterprises to carry out various network marketing activities and advertise in various media. It is the result of market competition and an inevitable trend of industry development.

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