In 2013, the “Double 11†huge signing carnival did not bring much joy to those home furnishing brands that won the top ten in online sales. In the following production and delivery process, a series of unavoidable problems came one after another. Not timely, the return is not easy, the quality is not reliable. The three bad reviews are flooding in the tide. How to make consumers have confidence in online shopping has become a major issue for all-network sales champions. Ten consecutive exposures of online sales During the “Double 11†period in 2013, Tmall once again shocked the industry with a good score of 35 billion yuan. The home furnishing company also followed the spotlight and gave birth to many online sales experts. However, after the "Double 11" carnival, some brands suffered successive negative reviews, which caused consumers to have a crisis of trust in home online shopping. According to relevant statistics, the top ten rankings of Tmall's “Double 11†furniture sales in 2013 were Linshi Wood, Quanyou, Gujia, Zhihua Shi, Yalan, Ou Rui, He Buy, Sui Bao, The dynasty and Disney (76.4, 0.17, 0.22%), each turnover exceeded 20 million yuan. The top ten rankings of building materials sales were Jiu Mu, Op, TATA, Wrigley, Otto, Bell, Zhongyu, NVC, Anxin and Ossello, each of which exceeded 21 million yuan. The eye-catching sales results made these brands stand out, but in the period after "Double 11", these home brands almost invariably suffered from the after-sales grievances - bad reviews. The Beijing Business Daily reporter saw in the cumulative evaluation of the Tmall flagship store of these online sales experts for nearly one month that the bad review record is gradually increasing. For example, in a nearly 635-time evaluation of a product of the furniture-based online sales runner-up All-Friends Furniture, the proportion of “rough quality†or “general†was 26%; the sales of building materials ranked second. Although Ou Pu Lighting has achieved a good turnover of 67.85 million yuan, its evaluation of “product quality is poor†or “general†accounts for 16% in the evaluation of tens of thousands of products in one month. These home big-name after-sales reputation is so bad, it is quite surprising. Delivery, return and quality are criticized The Beijing Business Daily reporter found that the difference in the top ten encounters of Tmall "Double 11" home online sales is mainly reflected in the three aspects of delivery, return and quality. Delivery is not timely. For example, in the product evaluation of the furniture network sales runner-up All-Friends furniture, a netizen was very angry about its delivery. In his evaluation, he bluntly said, "Taobao has been used for nearly four years, and for the first time, it has encountered such a potty shop." It is said that the product he bought in "Double 11" was shipped on November 30, 2013. He finally got a notice of picking up the product locally on December 21, but he could not find the specific address. He contacted him. More than a dozen all-friends' furniture customer service, but all responded with "not found" until the netizen told the customer service to call the police, and the customer service found him a clue. In the customer evaluation of all-friends' furniture, some netizens said that their package logistics is also a bluff, sending the goods to the suburbs far away from his home, so that he had to pay 400 yuan to find a car to pull home. In addition to shipping problems, the bad reviews are also reflected in the return is not easy. For example, in the “Double 11†building materials category, the second-ranked Op Lighting store, there are netizens who report that the return is too difficult. A netizen wants to return the goods, and the answer is that the products purchased by “Double 11†cannot be returned, which makes him feel very disappointed. “Why can't I retire?†If the delivery and return can be solved through communication, then the quality of the product is not reliable, which makes people more sad. For example, in the "Double 11", the products of Zhihua Shi Sofa Tmall, which have achieved good results in online sales, have been repeatedly complained by users about the poor quality of the products. A netizen said that the sofa leather bought online is very rough, and it feels like the body has to fall down after lying down, which is not the same as the other first-class sofa that he bought before. Many companies face sequelae In the past two years, Tmall "Double 11" home online sales are quite prosperous, but the after-sales service is very bad. Some people in the industry call this phenomenon the "double 11" sequelae. Due to the huge amount of centralized signing, many companies are unable to cope adequately, resulting in endless troubles. The first is the problem of centralized production. Due to the large number of orders that can be generated on the "Double 11" day, there is a contradiction between the order quantity of the home business and the subsequent production. For many companies, it is impossible to complete so many products at once, and human and material resources cannot keep up. Secondly, in order to cater to the special products developed by online sales, it has been criticized. Some home furnishing companies specialize in developing products for online sales, using low-quality materials to manufacture low-cost, low-cost products to meet the needs of consumers, coupled with too concentrated logistics, resulting in product quality can not keep up, netizens reflect online, offline There is a discrepancy in the quality of the product. Third, some companies blindly touch the network and cannot adapt to the online sales environment. In order to seize the "Double 11" business opportunity, some enterprises opened their stores on Tmall and other online platforms without preparing the online sales system. Although they immediately competed for the right to speak on the Internet, after receiving a lot of orders, they began to be in a hurry, resulting in after-sales. The problem is getting together. Industry experts said that online sales is a good thing, but home furnishing companies must be prepared to touch the net. Don't blindly invest in seeing the "Double 11" and other promotional opportunities, although it may win good sales results, but lost the brand's reputation because of product delivery, return, quality and other issues, this will not be worth the candle. Coffee Stir Sticks,Wooden Coffee Stir Sticks,Coffee Roasting Supplies,Restaurant Depot Coffee Maker Fungho Industries (Group) Co., Limited , https://www.funghogroup.com