Italian "bee" ceramic tile manufacturer-IMOLA ceramics joint-stock company, founded in 1874, Italy IMOLA city. After more than 100 years, with its perseverance in work, the pursuit of beauty and constant awareness of innovation, IMOLA has created the world famous brand "Bee". "Bee" tile is a typical brand with Italian style and product quality and full of artistic creativity. Its production always runs along two tracks. One is to timely grasp the design concepts that reflect the trend of the times and aesthetic taste, and the other is to continuously improve Product technology content and production process. At the same time, the development of domestic building decoration materials was launched to improve the decoration grade and grade. Through strong strength and a sound sales network, the "Bee" tiles have been promoted to all parts of the country. After ten years of construction, the "bee" ceramic tile brand has become a mature brand among domestic high-end ceramic tiles and is a symbol of strength and taste. Renamed bee tiles The name of the "bee" ceramic tile is now changed to "IMOLA", which is directly in line with the name of the group and the name of the place of production, which is conducive to consumer identification and maintaining a good market order. Recently, the famous Italian ceramic tile brand "IMOLA" has released a brand new brand strategy, officially renamed the "Bee" ceramic tile brand that has been used in China for 15 years and occupies a huge share of the imported ceramic tile market to "IMOLA". "After the new LOGO is changed, more than 100 cities will achieve a complete change of standard before March 15th, and a new brand and new image will be fully unveiled." Zhang Li, President of China Region of Italy IMOLA Ceramics Group, disclosed to the media. At the renaming ceremony, Stefano, the chairman of IMOLA Ceramics Group, made a detailed interpretation of the reason for the renaming event-the name change heralds the return of the international identity of bee tiles. As a ceramic tile of pure Italian origin, "Bee" has made great achievements in the 15-year trial of the Chinese market. The name of "Bee" is now changed to "IMOLA", which is directly in line with the name of the group and the name of the place of production, which is conducive to consumer identification and maintaining a good market order. It is understood that the manufacturer of the bee tiles is the Italian ceramic tile manufacturer IMOLA ceramic group. This is an international large group developed from a ceramic workshop in the 16th century. It was founded in 1874 and has a 140-year history. It has become a world leader in the art of ceramic tiles, and its production scale ranks among the top 3 in the world ceramic tile industry . IMOLA is hailed as the most representative of the Italian style and highly artistic creativity. Its bee tiles were once hailed as "the soul of the millennium art" by former US President Clinton. Looking back on history, IMOLA decided to test the Chinese market in 1999, and Beijing Zhongxin Lihua Economic and Trade Co., Ltd., the general agent of “Bee†tiles in China, was formally established. Six years later, Zhongxin Lihua launched the "100 City Plan". During this period, the company actively promoted the establishment of a marketing network system. After unremitting efforts, as of 2012, the "100 City Plan" had been initially realized and the enterprise market spread throughout the country The sales network has reached 100 cities and 200 stores, further deepening the market influence of international first-line ceramic brands. Regarding the name change, many dealers said, "It is a good thing to change to IMOLA, which can be completely distinguished from some brands that are easily confused, so that consumers can understand it more clearly." "Abandoning the bee tiles and returning to IMOLA is truly becoming yourself and returning to internationalization!" Zhang Li has full confidence in IMOLA's future market. Italian honeybee tiles have the highest sales volume in the world, with a history of 138 years of development, advanced design and manufacturing technology, stable technical control system in the production process, unsupervised assembly line, and robot dust-free production. The only imported brand has the environmental protection test certificate issued by the European Union. In 2010, it will launch more environmentally friendly and recyclable products. The physical and chemical properties have been inspected by various batches before the factory. It is anti-fouling, anti-skid, and does not change color when exposed to heat and sunlight. The material has high uniform strength and natural patterns are not repeated. The design strength and function are based on a 50-year service period. It has maintained the first place in the market share of imported brand ceramic tiles in China for five years, the first in sales volume, the first in marketing services, and the lowest customer complaint rate. Ranked first in five consecutive years of sales. The company will uphold the core concepts of passion, embrace change, focus, integrity, teamwork, uphold and inherit dedication, uphold the social responsibility of practice, be a conscience enterprise willing to give back, and strive to make the company a century-old enterprise leading the industry, let " "Bee" tiles fly into thousands of homes! Editor's summary: The name changing process of the bee tile is introduced here. 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