Three "engines" for outdoor sports taking off
Date: 2016-04-26 18:43

Outdoor sports is a combination of sports and tourism. It advocates surpassing oneself, cultivating sentiment, relaxing, and tempering the will. It is not only a product of the integration of nature, ecology, sports, and tourism, but also the main form of landscape sports and the main content of sports tourism. It is now becoming the new favorite of sports people and ALICE.

China is rich in land and water resources

Our country has extremely rich and high-quality landscape and land resources, and it is also a perfect place for natural outdoor sports, recreation and vacations. In many places, we have built national sports leisure bases and sports tourism destinations featuring outdoor sports. conditions of.

You can feel the beauty of its beautiful mountains when drifting in Wuyi Mountain, you can feel its innocence on horseback in the Inner Mongolian steppe, and even feel its tranquility in the orienteering of Olympic National Park.

Sports leisure and entertainment trends

With the development of the economy and the improvement of people’s living conditions and economic conditions, people’s desire for sports has gradually increased. The positive regulation of sports on people’s lives has gradually emerged.

According to incomplete statistics, the number of roller skating youths in China is increasing at an annual rate of 100,000 people. The annual production value of roller skates has reached more than 6 billion yuan; there are 200,000 dragon boats in the country, and there are more than 10,000 dragon boat activities at the grassroots level every year; There are more than 30 million amateurs; the direct economic benefits of the kites produced by more than 30 enterprises in Weifang, Shandong Province, have more than 1 billion yuan.

The development of experiential travel

The changes in market demand brought about by the rapid economic growth and changes in the income stratum in China have led to the development of tourism products in many directions such as leisure and sports. Tourists develop from traditional viewing-type tourism to participation-based tourism, and they must participate in tourism projects. To go to promote good health and strengthen physical exercise.

At present, China’s outdoor sports and leisure activities have gradually formed snow sports in the Northeast and North China, northwestern plateaus, deserts, self-driving, biking, and hiking; East China landscape sports; Central Wushu and landscapes; South China water sports and golf; and southwest mountaineering and rock climbing. Leisure tourism circle.

However, there are more than 20,000 scenic spots in the country above the county level and less than 5% in leisure and resort areas. The statutory holidays for the whole year are 115 days. By 2020, the system of paid leave for employees will be basically implemented. The leisure and tourism consumption levels of urban and rural residents will increase substantially. These scenic spots are far from meeting the growing demand for leisure sports.

Therefore, according to the needs of Chinese tourists, combined with leisure generalization and leisure structure adjustment, the development of modern tourism products such as urban tourism, convention and exhibition tourism, business tourism, industrial tourism, agricultural tourism, ecotourism, adventure tourism, sports tourism, festivals and exhibitions will become The major trends in the Chinese tourism market.

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