It’s no exaggeration to say that every digital in the country The heart of the printing colleagues has more or less an "image dream." In the field of commercial short-run printing, the number of peers is increasing, and the product's too homogenization makes the market competition strategy seem to find no way out except for cost, price and service. At the same time, the personalized imaging business represented by Lifetouch and Lulu is sweeping through the North American and European markets. This is like the fact that many domestic practitioners who have already experienced the aesthetic fatigue of the traditional commercial printing business have lighted the dawn of a new dawn in the dark night of the distress... Different from the traditional business short-run printing business that many of its peers have turned to the image market for industrial upgrading, Ningbo Superimposed Digital Printing has positioned itself as the production and R&D base for image brands since its inception. Although today, it has not yet been able to explore a true path to success, but the twists and turns of the course are also hoped to be shared for everyone to learn from and correct. Software: The best for you is the best The author first met the image printing in early 2010. At the time, he was the general manager of Shanghai Superimposed Business Consulting Co., Ltd., and he convinced the enthusiasm of the college graduate photo album market, and conducted related market research together with various image DIY software. Advantages and disadvantages, and suggestions for improvement of an image software brand that just entered the Chinese market at that time. For domestic digital printing practitioners, if you want to try to enter the imaging market, you must first choose a DIY software that is suitable for your own personalized imaging products. It is our tool to provide DIY products and services to our customers. It is the platform for our business promotion. The structure and brand management mode of each imaging software also determines our business and process model to a large extent. At present, there are no fewer than five DIY software brands occupying the domestic mainstream image market. Simple induction can be divided into international brands and local brands. What they have in common is that they often provide a personalized DIY front-end platform, a back-office system for production and transaction processes, and a portal for marketing. In general, international branded software tends to be more user-friendly, product templates are more plentiful and stylish, and more focused on the customer's operating experience, while large investment will give it the ability to perfect every detail (such as automatic production of barcodes). Plug-in), a simple business production and distribution process; local brand software, although lacking in interface friendliness and customer experience, but with the understanding of the local market, provides businesses with more choices of business and marketing models, The background process setting is also closer to the domestic digital printing business. In addition, foreign brand software tends to emphasize its own brand, and it will become more powerful in communication with merchants. Compared with local brand software, it also needs a lot of software purchase or brand joining fees. The above is only a rough analysis of the advantages and disadvantages of foreign and local image DIY software. In fact, more details need to be paid attention to when selecting software. For example, DIY software is only a tool, products and templates are the content, and the cornerstone of the development of the imaging market, so you should consider: Is there enough powerful design capability to provide continuous development of image templates for the operating market? No, then imaging software that has a rich template to choose from or that provides template DIY functionality should be your first choice. Ask again: Do you pay more attention to highlighting your own brand or emphasizing the autonomy of your own business? If the answer is yes, then you should choose software that supports brand and product line customization. And if you think it will cost you more energy, and you are more willing to do the same business as all the merchants of the software brand, then you don't need similar custom functions... In short, various video software brands There is no absolute difference between the two. Only by understanding the differences in each of the details, it is most important to choose a software that is the most complementary to the company and the most suitable for its own business. Market: The way to find customers is a good way The domestic imaging market is booming, but with the author's observation, most of the colleagues who have set foot in the imaging market have experienced a shift from “doing a big job†to focusing on a certain market segment. Ningbo superimposed digital flash printing is no exception. When the website was just launched, the excitement and excitement made people reluctant to give up any small market segment, so the product line tends to be more demanding. However, it will take a long time to discover that the reality is far less optimistic than originally imagined. First of all, even if you choose a product that can be customized by the product line, it will inevitably bring a huge amount of work to the team you have just built up in confusion, including product development, template development, and product launch. Testing, etc. Secondly, this will also make your marketing staff lose your way. The other side of the industry where the potential customers are distributed is the distraction of the market sales staff. Finally, and most importantly, after a while, you may even find out It's hard to give your website a precise positioning or description... So, after a painful trade-off, merchants often choose one or several associated market segments as their focus areas, or weddings, based on their own resources. Or mother or baby, or school, or travel... 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