In recent years, a large number of color-printed newspapers have emerged in China. Not only are the pictures colorful, but also the headlines and shading are colorful. Many newspapers use multiple editions and colorization as the main means of newspaper competition in the image reading era. The multi-colored titles and pictures can really make the layout "pretty" and attract the attention of some readers at once, but it is not like this that can make the newspaper layout beautiful. To compile a beautiful, comfortable and appropriate newspaper color version, the editor must have a relatively complete understanding of the composition and function of the color, and use the color reasonably according to the reader's reading needs, so that the color is not only used as a palette for dressing up. It is also necessary to make color a means of news dissemination, let it speak, tease, and show the style of the newspaper itself. 1. About the composition of color Blue, red, yellow and black, the color printing of these four colors is called four-color printing. These four colors can be blended out of various other colors. For example, a photo in blue tones, with light gray tones around, the light gray will make people feel the complementary color of blue. This principle is very important for editors who design color pages, because 60% of the content on newspaper pages is usually text, and the combination of words just forms a gray in front of the reader's eyes, which can effectively set off the color. Sometimes the editor can use a little gray as a background to strengthen the supplementary effect of the main color. Second, the function of color in layout editing As a grouping element, color generally has the following functions: The first is the information function. As a media, the first function of a newspaper is to disseminate information and ideas. Therefore, the primary purpose of using color is the same, not to simply beautify the layout, but to convey information. The advantage of color is that it can spread visual information more intuitively. In this regard, the role of color news photos is obvious. It can accurately display the external environment of news events. In addition, the rational use of color in the news icon can also convey visual information more accurately. For example, a chart showing economic growth is increasing or decreasing, as long as it is accompanied by colored lines, it can generally be seen at a glance. This effect is much stronger than using black and white data to consume a lot of reading time. How the title plays the role of color has not seemed to be a problem in the past: the red is generally a happy event, usually black. But now it is confusing for you to use colorful things. Some newspapers put several headings in different colors, and readers can't tell what information these colors are conveying and expressing emotions. The objective effect is that such random use of color actually increases the visual "noise" on the page artificially, which will cause confusion to the reader's vision and understanding. The second is the teaser function. Color can affect people's emotions, and experiments by many scholars have proved this. Applying the color teaser function to newspaper design is a skill that newspaper color editors must master, otherwise the color layout and content will collide unconsciously. In the early morning of May 8, 1999 (Beijing time), the Chinese embassy in Yugoslavia was attacked by NATO missiles, the building was severely damaged, three journalists were killed, and more than 20 people were injured. To this end, the "Jiefang Daily" on May 9, 1999 changed the routine: the header, the header line, and the entire page of text were all black. However, the color of the picture has changed. The newspaper used five photos, three of which were mainly black in cool colors, and two used red. The red in the upper right photo is the flag of Tiananmen Square and the red in the lower right corner is The red carpet on the ramp of the martyr's ashes plane, the bright red has a very special significance, the Republic gave the three martyrs the highest courtesy, on this day of mourning, black and red echoed, making people remember the martyr and symbolize the blood of the martyr Will not be in vain, make readers awe-inspiring. The five photos have a very strong teaser function and are handled in harmony. Once again it is a strong and punctuation function. Color has the ability to affect the reader's sight flow on the layout. Color can not only attract the reader's attention to a single point or surface, but also help the reader to shift his attention from this point to that point. That is to say, color can use its powerful function to play a role of punctuation on the layout, just like a signboard, telling the reader where to start, where to stop, where to end, and guide the reader to read the sentence of the layout language. It should be noted that because color has such a strong and punctuation function, it should be used with extreme caution. If you randomly arrange color blocks on the layout, or use too much color, it will cause confusion to the reader's sight. Another important function of color is the organization function. Reasonable use of the powerful function of color can play its organizational function. We should give full consideration to this function of color when designing newspaper layouts, and use it to display the relationship between manuscripts. 3. How to use good colors in layout editing When editing the layout, the use of good colors requires attention to the following aspects: 1. The use of solid colors. Solid color refers to a single color with 100% saturation. When two solid colors are matched together, they can form a strong contrast. It makes people think that one color is protruding forward and the other color is retreating backward, and this contrast produces a strong three-dimensional sense. However, it should be noted that strong solid color contrast will produce a collision effect, so be careful when using it. 2. Use of light and shade. Black and white is the strongest contrast between light and dark, this contrast can also create a sharp three-dimensional sense. 3. The use of depth. The use of different shades of the same color to form a contrast, naturally showing the three-dimensional sense, is a common method of newspaper color design. Compiling a color version of a newspaper is an important issue for editors. In the past, we were mostly text editors, and art editors only played a role in beautifying the layout. From the above analysis, we have noticed that newspaper color editors must consider two issues. One is that text editors must be familiar with the various means and knowledge conveyed by flat vision, including color science; second, art editors must change their long-standing supporting role. Incorporate into the ranks of news editors.
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