Floor enterprises "promotion" is pervasive and industry norms urgently need to be established

Nowadays, all kinds of festivals have become a good day for business promotion. For most flooring companies, as long as they catch a little marginal topic, they will start promotion, and basically have formed a situation of “no promotion or no sales”. . Of course, the promotion also needs to develop in the direction of standardization, in order to effectively promote the benign development of the flooring industry.

The promotion methods of floor promoters are varied. The reporters conducted surveys through a large store. The results were based on the survey of more than ten stores to summarize the main ways of promotion.

"cost price" tempts consumers

That is to say, the store is cleaning up the stocks, so these flooring products will be sold to customers according to the cost price. In fact, this statement is completely flickering, because the so-called cost price does not exist at all, unless the store business really has problems, the merchant has to do so. do. The so-called cost price is generally that the profit rate earned by the business has been relatively low.

"A series of finals" attracts attention

It is the so-called last product, which makes consumers feel that if they are not cheap, then there may be no chance in a few days, so if the consumer is hesitant at this time, it will produce purchase behavior.

Theme planning double rendering

Businesses will render various pretexts shop activities, such as store opening date or title back consumer Day like, in short, the purpose is to take advantage of these activities soon rendered promotional atmosphere.

Flooring market long-term promotional activities to fight you come to me, they will become implicit price war, long-term low prices make corporate profits decline, it is difficult to form a better improvement of the product itself, but with the price war blindly short-sighted grab temporarily market, to the development of the flooring industry is also creating a vicious cycle.

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