The Asia-Pacific home network design makes life better, and the pursuit of a better life has no national boundaries. In China, natural and free leisure concepts are becoming more and more popular. Outdoor furniture with a sense of design is also increasingly favored by consumers. Cheng Bing, the chairman of Yadi, has integrated his pursuit of life and love into the outdoor furniture industry. A beautiful life comes from a design full of love, and excellent design can capture the imagination of the world. In the outdoor furniture industry , Yadi has won the world's recognition with its unique product design. Design for a better life With more than 500 employees, Yadi covers an area of ​​nearly 30,000 square meters. It is a large-scale outdoor furniture enterprise integrating design, research and development, production, foreign trade, domestic sales and logistics and distribution services. In the past 12 years, the Yadi people have designed and exported a large number of high-grade and high-grade furniture and garden umbrellas for Europe, America, Middle East, South America, South Africa, Southeast Asia and other countries and regions with the mission of “improving human life and leading the way of lifeâ€. So far, Yadi has become an outdoor furniture manufacturer with important influence and certain reputation in the world. Yadi has become one of the earliest and most well-known international brands in the outdoor furniture industry. In 2009, the establishment of the flagship store of Jisheng Weibang marked the beginning of the entry of the Asian Emperor into the domestic market. Adhering to the spirit of “ForABetterLifeâ€, Yadi combines western leisure concepts with oriental living habits. Its product design and quality have been widely recognized by domestic consumers and won numerous domestic and international honors. In 2009, Yadi was awarded the title of “Top Ten Most Developed Brand Enterprises in the National Industry†and won the Nomination Award for Best Product Design in the Outdoor Series of JSWB2009 (Guangzhou) Autumn Furniture Purchasing. In 2010, won the Excellence Award in the Best Design Award (single product) of the 25th China Guangzhou International Furniture Fair; its sailing shower booth won the top 10 design awards at the Cologne exhibition in Germany, which is the only two awards. One of the Chinese companies; its nest, surfboard bed, sailboat shower screen, hug I, hug II and other products also won the 2010 China Innovation Design Award (Kapok Award). Design must respect the heavens China has always been known as "manufacturing". Many products that are labeled "MadeInChina" appear in shopping malls around the world, but "design" and "creation" are shortcomings of Chinese manufacturing companies, while for outdoor furniture. "Original design" is the soul of the product, and "fake" will only lead the company into a dead end. As the chairman of Yadi, and also leading the product design, Mr. Cheng Bing said: "Outdoor furniture must follow the design road, and domestic enterprises have become more and more aware of their rights. If they only take the road of imitation for the immediate benefit, Absolutely not working." Yadi attaches great importance to product design. Now the international design team, under the leadership of Mr. Cheng Bing, perfectly integrates European and American life and traditional Chinese culture, and constantly introduces original designs, and all of them are registered in international and domestic design patents. item. Mr. Cheng Bing believes that outdoor furniture design must conform to the natural laws of the universe, namely “Tiandaoâ€. The design of the product must have its logic: First, not only the pursuit of individuality, but the design of a strange but not humanized product; Second, the design must save as much material as possible, if a design is seriously waste material The resources are not in line with the heavens. Thirdly, the design must save labor. Under the premise of satisfying the functions and quality of the products, it is not a matter of heaven. Of course, it is not possible to reduce product functionality and quality in order to save labor, and design must pursue high quality. Mr. Cheng Bing said that the design conforms to the heavens and is the basic standard when he chooses the designer and considers the design. "I have seen many designers' works. In fact, many of them are not in line with the heavens. They are designed for design. They look very strange, but they are not practical. The structure is not solid. It wastes materials and wastes labor during production. This kind of design that does not conform to the heavens, we will never use it." Outdoor furniture, natural and ideal bridge Everyone has a very different definition of "beauty". The German poet Schiller once said: "The true beauty must be consistent with nature on the one hand and the ideal on the other." Outdoor furniture has the function of use, but it is also "beautiful". Carrier, which can satisfy people's desire to be free and return to nature, and to decorate the environment. It is a bridge connecting "natural" and "ideal". Mr. Cheng Bing’s understanding of “beauty†is very insightful: “The so-called 'beautiful and beautiful, seamlessâ€. 'Big beauty is silent' means that this thing is placed there, no need to say that it is good, but When you see it, you will feel it beautiful, and your heart will be touched. If you don't have this feeling, you can't call it 'beauty'; 'the sky is seamless' means that all the craftsmanship and details of the product must be very delicate. People feel that they are natural, even if you look at it and open it, it is beautiful, and you can't stand the scrutiny and taste. If you have an outdoor furniture, you can look at it from a distance, but when you look closely, you still find that there is still Even if there are nails exposed, it can't be called 'beauty'." At present, the awareness of outdoor furniture in the country is low, and there is no complete concept. Many people think that outdoor furniture is “outside furnitureâ€. Mr. Cheng Bing said: “Outdoor furniture is not only a daily necessities, but also an emotional expression, a fashionable lifestyle. It must meet five Aspects: First, to meet the functional needs of people's outdoor leisure; Second, to meet the needs of visual aesthetics, must be good-looking; Third, to meet people's psychological and emotional pursuit of a fashion lifestyle; Fourth, to decorate the environment, enhance The art of the environment; five, to become the link between people and nature, people are therefore happy to enjoy the sun, the air, the scenery outdoors." “We have a dream to leave China with an international brand of high-end outdoor furniture; we have a dream to make Chinese manufacturing a symbol of high quality.†Mr. Cheng Bing not only casts such a dream on the wall of the factory, but also Incorporate this dream into the hearts of every Yadi, and integrate every detail of the company from design to production. Yadi’s love for outdoor furniture has become an invisible force, and this power can capture the imagination of the world and make more people’s lives closer to beautiful dreams. 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Interview with Cheng Bing, Chairman of Guangzhou Yadi Industrial Co., Ltd.
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