The frequent emergence of new cabinet companies is not only a manifestation of their own strength, but also a process of constantly capturing consumer demand and creating new profit points. However, some new cabinets have been launched, the actual results are not very good, and even consumers simply do not buy. Cabinet companies can find reasons for the functional nature of the product and marketing methods. Two major considerations for cabinet companies to introduce "new" Products can not be separated from consumer appeal With the development of the market economy and the intensification of competition, the types of products on the market have become increasingly rich, and the choice of consumers has become wider and wider. The only criterion for whether products can be accepted by consumers is whether the products can effectively meet the requirements. The unique needs of consumers in one aspect! Products that can not truly meet the needs of consumers even if the packaging is exquisite and the price is cheaper, will eventually be eliminated by the market. Similarly, the launch of new cabinet products must also be able to fully meet the unique needs of consumers. In the actual process, the cabinet companies did not carefully analyze and study the needs of consumers before the launch of the new products. They did not calm down to really listen to the voices of consumers, just relying on the company’s own “inspirationâ€. Or the idea has determined the concept and appeal of the new product. The concept and appeal of the product have not been effectively tested. The concept of the new product that the enterprise itself considers to be very good is far from the true voice of the consumer. Marketing must focus on consumer behavior The essence of marketing is to provide services to some people. Specifically, it means that any product of a cabinet company cannot meet the needs of all consumers at the same time, and can only meet the needs of some consumers. In other words, the target consumers for different products are different. Different consumers have shown different consumption characteristics and consumer preferences. Before the introduction of new products, cabinet companies can not only have a general description of the target consumers of new products, such as only defining the gender and age of the target consumers, and not carefully studying the characteristics of the target consumers' deep consumption and consumption preferences. . In fact, cabinet companies can also work hard in the life of the target consumers, what are the hobbies of the target consumers, and when and where the target consumers generally consume products. After all, it is difficult to impress the target consumers in the true sense of the lack of new products launched under the deep understanding of the target consumers. Preferred Series Card Wall,wire shelving,wall shelves,wall-mounted storage Jiangmen Lihua Import & Export Trading Co., Ltd. Jiangmen Lihua Furniture., Ltd. , https://www.jmlihua.com