Education in modern packaging design

First, the status of design education

Packaging art design began in China in the 20th century, 1930s, one of the disciplines of arts and crafts professional decoration courses, and in the seventies and eighties introduced European and American design theory. After a long period of integration with local culture, a set of mature packaging art design education models with Chinese characteristics has gradually emerged. However, it should not be overlooked that since the development of packaging arts and design education, due to the lack of systematic arrangement of the various aspects of professional courses and the lack of correlation between adjacent and related disciplines, it has revealed that the coverage of specialized courses is too narrow and specific. Coupled with the aging of knowledge and outdated teaching methods, packaging design education has emerged as a situation that is subject to subjective “conception” design, but the goal is impractical. This has led to re-characterization, weak research, and lack of analytical quantification in design teaching. The hidden danger of the system. Based on this phenomenon, there are two reasons for the analysis:

First, in terms of teachers, due to the influence of China's unique educational environment, most of the teachers currently serving as teaching tasks come from art colleges. These teachers have the ideological awareness of art as a superstructure. Therefore, in the subconscious, there is more or less the idea of ​​focusing on creative ideas and light design programs. Such intensified awareness and complex intangibles lead to obstacles in the communication between disciplines, and also affect the development of cross-disciplinary knowledge and self-design. Knowledge update.

Second, in terms of students, before entering higher education institutions to accept design education, students did not have a clear understanding and definition of the concept of art and art design. Most of them only know that accepting art higher education is a process of becoming an artist. Do not understand the concept of art design, but do not understand the meaning of design. Although students have passion and personality in certain artistic expressions and value the merits of self-consciousness performance, they also have the weakness of social awareness coordination and service.

The concept of modern art and design education believes that the training of design talents must adapt to the changes in the social environment. It needs to “advance with the times” and constantly explore talent training models for the times. The contrast between the two is precisely the new requirements put forward by the era for design art education. Therefore, in the process of teaching and learning in the art design, many aspects are worth reflecting on:

First, the packaging design course is taught. The current general process is generally teacher lectures, appreciation of model work, student market research on packaging topics, analysis of the results of the product positioning and concept design, teacher guidance design and production, evaluation and other aspects. This formulaic teaching link is conducive to students' imitative learning, but it is not conducive to students' initiative and innovative learning.

Second, design and production procedures. At present, most of them stay in the following modes: First, look for information on the shape and structure of some packaging containers. Then, based on the products that you want to design, find out the shape and structure model of the corresponding products and make them according to the data. Then deal with the design elements such as composition, color, graphics, and text on the surface of the box. The final effect is simply to change the packaging of the original product back to its shape, color, graphics, text, etc. In this mode, the student's packaging design works are more imitative than creative, lack of exploration and application of the packaging's modeling structure and materials, resulting in many students' works to give people the feeling of deja vu.

Third, design performance. At present, most students are keen to use computer to draw the design renderings, but do not attach importance to the analysis and research of design sketches and model processes. Although from the effect point of view, the color and light and shadow of computer graphics are better than manual drawing. However, due to the weakness of their own basic and hands-on capabilities, many of the students’ packaging design work “has shape and no structure”, and the design performance can not withstand Scrutiny.

Fourth, in terms of design concepts and methods. Due to the strong self-awareness of art design students, the lack of mutual exchanges and discussions among students, the lack of collaborative spirit of common ideas, and the inability to make full use of team resources, but simply asking the head teacher. If this situation continues, it will be impossible to fully grasp the design factors, and it is impossible to fully express the design ideas in words or words.

Second, the exploration of new teaching ideas

First, the teaching should complete the transfer from design goals to the design process, change the current design teaching model, and pay attention to and strengthen the training of students' design and innovation abilities, and on this basis, strengthen the ability to analyze and solve problems. In the process of designing and designing works, it is necessary to pay attention to strengthening the systematic grasp of design themes in terms of novelty and uniqueness.

Second, it is also important to design hands-on training and language skills. In general, the image of the art design students is stronger than logical thinking. Many students have stronger design skills than expressive skills. However, for an excellent art design student, he should have the ability to design excellent works, and to make the works accepted by the customers and social recognition. Without good artistic accomplishments, it is impossible to reach a higher artistic realm and it is impossible to create excellent design works. Therefore, while improving students' ability to design hands-on activities, it is also necessary to strengthen students' artistic culture and aesthetics.

Third, we must also emphasize that modern packaging design embodies the achievements and trends of contemporary science and technology. Teachers should guide students to understand this development trend, understand the knowledge of the surrounding disciplines, and systematically organize and recognize them so that the knowledge structure of art design students can be continuously optimized. In this regard, the implementation of knowledge education in the humanities and natural sciences with the core of art design focuses on the characteristics of art design disciplines. It has targeted and selective learning, accumulates more knowledge, and adheres to the dialectical unity of knowledge, ability, and quality. This is a comprehensive education subject that we must take seriously.

Fourth, the modern era is an era of information and economy. The objective social development environment indicates the inevitable development of packaging design. Packaging design talents should have information and economic concepts. With the help of the Internet and other information dissemination methods, they should seize and make full use of all kinds of relevant information resources, break through old design patterns, and make new designs possible.

Fifth, due to the relationship between the "regional and international" development of modern society, people are increasingly aware of the importance of emphasizing individuality and following common rules. In the process of improving the design concept, students are guided to correctly understand the relationship between personality and commonality: personality is the design content of the author's creative ideas, and the commonality is that the work must reflect the inherent characteristics of packaging, and thus rely on local culture - the essence of Chinese culture. At the same time critically study the culture of other countries, and on this basis, do some experimental, avant-garde design to reflect the development of the new economy and colorful cultural exchange, integration and development.

Third, comprehensive elements and system design

First of all, regarding the content and form of packaging design, packaging design in the aspect of information transmission includes the authenticity of product quality, the pictographic nature of category, the combination of monomer and series, the theme of commodity culture and the development of historical and regional culture; In terms of resources, it includes the reusable use of materials, and the systematic relationship between environmental protection and logistics. These are all important elements that embody the connotation of modern packaging design and the packaging design thinking process. We must give it full attention.

Secondly, for the teaching content of packaging design, new modern materials, new techniques, new technologies and other courses are added in the connection of technology, process, design concept and form. While emphasizing systematic design, the establishment and improvement of teaching practice bases will enable students to understand the relevant knowledge of packaging such as printing, materials, machinery, and automation. These are conducive to the development of package design courses and the systematic development of research.

Again, in the design of tools and skills training, we must make full use of computer graphics software. Such as vector software CorelDraw, Freehand, Illustrator; bitmap software Photoshop, Painter; three-dimensional effect software 3D Studio Max and so on. Through skillful and interactive use of these modern superior manufacturing methods, on the one hand, it is able to analyze and express the design effects and ideas in the state of virtual reality; on the other hand, it can draw on the strengths of both computer drawing and hand-crafting, from virtual to Reality, reality to the virtual, hope to the real continuous innovation practice inspire students' creative inspiration.

IV. Conclusion

Packaging design is a combination of art and technology, fine arts and crafts. To cultivate high-level talents with innovative ideas and packaging design, we must keep pace with the times and social progress in designing teaching, and actively explore innovative teaching methods based on the dialectical unity of knowledge, ability, and quality. . Summarize experience through practice and organize teaching in a planned and creative way. Strive to inject fresh, systematic, and comprehensive new teaching ideas in all aspects of training programs such as teaching plans, teaching contents, and curriculum systems, so as to better stimulate students' design and creation potential.