GF Securities: Give the furniture industry a "buy" rating

GF Securities released the latest research report on the furniture industry , saying that if the old-for-new policy implemented by the Ministry of Commerce can be promoted nationwide at the end of the year, a large number of rigid domestic demand will be expected to be released, which will bring benefits to the furniture industry in the second half of this year, which will lead to a turning point in performance. Give the entire furniture industry a "buy" rating, and believe that the brand's custom furniture leader's performance growth will be significantly better than other furniture companies, the only standard Sofia for the custom wardrobe industry to give a "buy" rating.

According to the report, the custom furniture industry is mainly better than the overall growth rate of the furniture industry because it mainly faces the wedding decoration and the personalized customization meets the consumer taste of young people. In terms of sheet products, as the output growth rate continues to remain high, and the demand for downstream finished furniture is sluggish, the pattern of overcapacity has emerged. At the same time, due to the serious homogenization of the plate products, the price is likely to decline in the future, and the finished furniture is mostly made of sheet materials, which is a potential advantage for the finished furniture enterprises.