Yan Yongmin, general manager of Knightl Furniture Co., Ltd. Working Sound Proof Pod,acoustic phone booth,meeting pod Feat Top International(China) CO.,LTD , https://www.ft-project.com
Reporter: In 2011, for the Chinese home furnishing industry, it has suffered unprecedented pressure. What do you think about the development of the home furnishing industry this year? If you give keywords, what are the keywords you give?
[Yan Yongmin] Guan Jian’s words are not good. We have also discussed the current situation of the home market. To be honest, we also have this kind of expectation, but we will not say that, as some people have said, when it’s time to reshuffle, I think There is still a period of reshuffle, and the home industry is still in the scope of the sunrise industry. As the country pays more and more attention, and we are also improving ourselves, there will not be too much impact on the home industry in the short term.
Our overall sales are still rising throughout the year, and the reasons for the increase are due to the expansion of the outside world: 1. The opening speed is fast, especially the opening of the store is fast. 2. In individual cities, the ratio of output to a single store still has a certain decline, but the proportion of decline is not the same. There are stores in individual cities, because the impact of the market is more serious, there is a downward trend. But I personally think that you should not be too pessimistic.
Ntelil is a 23-year company, and the weather has experienced too much, so in our opinion this situation is still very normal. We have also experienced ups and downs and should be optimistic, especially if we ask your media, because the role of searching in the home industry is still crucial, so we must promote positive things, consumers, let us Brands, dealers, all want to benefit.
Reporter: In fact, as you mentioned earlier, although the overall market demand is declining, in this decline, we can still find some points to increase our performance.
[Yan Yongmin] Transforming the operation mode: 1. Strengthening and improving internal management, and benefiting from management. This is not to lay off employees, save workers' wages, but strengthen internal refinement management, strictly control the utilization rate of raw materials, and control the utilization rate of raw materials. To improve is to eliminate unnecessary waste. 2. In terms of sales, increase support and support for the external sales market. First let the dealer live, and second let him make money, otherwise the industry is really dangerous. Really that day, when the dealers are not doing it, the industry is really dangerous.
Reporter: It is equivalent to the soldiers on the front line and they have been removed.
[Yan Yongmin] Yes, the soldiers are gone, the weapons are bigger and stronger, and they are useless.
Reporter: In fact, under such a market environment, it may be just like what you just mentioned. The pressure on dealers is still very large. What kind of support we have for dealers, including confidence and actual work.
[Yan Yongmin] In fact, the three parties of household circulation enterprises, distributors and producers must form a strategic alliance. It is not just a circulation company and a manufacturer to do strategic alliances, not to manage dealers. These three families must stand together in the current situation and think more about each other. For example, our manufacturers let a part of the profits, let dealers do more activities to stimulate consumer demand, home distribution companies give us a slight drop in rent. In terms of event planning, we have a little more ideas and creative support. As long as the dealer can transition this time, the future will be very good. In short, don't be too pessimistic. I think that people in any industry are too pessimistic and don't help much.
Reporter: First of all, be optimistic and confident in your heart. Now there are two kinds of trends in the industry, one is to seek stability, and the other is to seek new changes. What do you think, what kind of strategy is Natel?
[Yan Yongmin] Our strategy is to change constantly. We are implementing information management, and information management is our relatively successful work this year. From the order placement in the exhibition hall to the end of production and delivery, the entire series of work is realized and perfected by information management.
Reporter: Is it ERP, or what?
[Yan Yongmin] Equivalent to ERP, we have a professional design software company to cooperate with us. After the system is launched, it will play a big role in our management and efficiency improvement. In the past, our dealers' orders need to be summarized and reported. Now, using this system, as long as the confirmation, the contract form is issued, our head office can directly see it.
This system has very large support for dealers, and in the next step of barcode system delivery management, the error rate during shipment can be greatly reduced. Such top management will free up time to understand the market. For a company, sales are the lifeblood of the company, so we must increase the development of dealers.