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Marketing is an important means of market economy development. The characteristics of direct mail make it a marketing method adopted by many companies. Direct mail has clear objectives, strong interactivity, low cost, confidentiality, flexibility, and easy assessment. When a company has a clear target audience, but the traditional marketing channel construction is difficult, direct mail will undoubtedly become a good choice.
In Europe and the United States, direct mail has become the darling of enterprises. The application range is extremely wide. The United States is an active country for direct mail use. Direct mail has been produced and applied in the United States for more than 200 years. Today, the United States receives 700 letters per year, of which 90% are direct mail. At present, about 56% of companies in the United States use direct mail as a marketing tool, and their annual direct mail expenses account for 10% of all marketing and promotion expenses. In Germany, 42% of companies currently use direct mail for marketing activities.
In Asia, direct mail is still in its infancy and is gradually gaining market recognition. China's direct mail market has also developed in recent years. At present, there are mainly three types of business letters in the direct mail market in China, namely database business letters, bill business letters and greeting card business letters. The overall speed of China's direct mail market in the past two years is very fast. In 2007, the growth rate reached 25%, far greater than the speed of economic development, but its total volume is small, and there is still much room for development.
In summary, direct mail has become one of the main means of marketing now. In the face of such an environment, direct mail printing will undoubtedly become the highlight of the development of the printing industry. At the same time, with the establishment of the enterprise database, more companies have joined in to gradually implement database marketing in the form of direct mail business letters.
Then variable data printing is especially important for direct mail printing. Because direct mail generally sends the same advertisements to different objects, the names of different recipients are printed on the envelopes. The information on such direct mail envelopes is generally printed using variable data, while the advertising content in the letters is printed using traditional printing.
At present, the direct mail business has shown a continuous growth momentum, and a direct mailing letter contains a variety of printed materials, such as envelopes, consumer bills, advertising letters and flyers, reply envelopes or postcards, catalogues and quotations, etc. Today, as customers are increasingly favoring one-stop services, direct mail letters bring not only the printing of envelopes and bills to bill printing companies, but also the processing, sealing and postal processing of direct mail business letters. Jane's processing services, etc., also have high added value, which also requires bill printing companies to integrate their processes to meet the needs of direct mail printing.
According to a direct mail printing practitioner, the average cost per direct mail is about 1 yuan (including paper), then according to the current conservative estimate of 7 billion direct mail letters per year (10 billion pieces per year, according to which 70% is calculated by direct mail business.) The total market value of direct mail printing (including paper, printing, excluding design, etc.) is about 7 billion yuan, and this number is growing rapidly.
Many bill printing companies now use traditional offset printing to print direct mail products. In fact, the increase in demand for variable data and personalized direct mail products will certainly stimulate the application of digital printing equipment by bill printing companies.
It can be seen that, on the one hand, direct mail printing will continue to expand the bill printing market and become a new source of profit for bill printing. On the other hand, direct mail printing also puts higher demands on bill printing companies, and will further stimulate the printing of bills. Application of technology.
There are two kinds of masks covering the nose and mouth, covering the nose, nose and jaw. It is recommended to use the latter, which is relatively comfortable.
Respiratory masks are recommended. Some masks use double filter cotton design, while the filter cotton has double sides, such masks breathe relatively smoothly.
Humidity-resistant filter media offers lower resistance for easy breathing even during extended wear; non-allergenic, latex-free design. KN95 mask is foldable for easy storage and can be used indoors and outdoors.
[ppzhan abstract] Direct mail printing as a means of achieving the focus of the media has always occupied a certain proportion in the printing industry, and now the development of digital printing is to provide technical support for its development, thereby, the direct mail industry will welcome The opportunity to develop.