According to the survey, the average furniture company's annual expenditure on design is about 20%, and this data is more than 50% among design-led companies, and some companies even reach 70% - 80 %, the huge difference in business philosophy makes the enterprise a design-driven, market-driven, or technology-driven distinction. Viewpoint A: The product is the price is king Whether design and business can be unified, this is a topic that has been debated for many years. In many people's eyes, this seems to be a false proposition. Design and business must complement each other, otherwise it will be stagnant. One designer said: "We are Passing a way of life, selling products by the way." In the eyes of some business people, this sounds a bit self-deception, at least in the Chinese market is still difficult to achieve. The metaphysical thing of life style can't disturb the rational consumption view of ordinary Chinese consumers. Consumption power determines the consumer mentality. When consumers enter the store, they are ready to spend money, and the design of various stores has already conveyed its own positioning and price to consumers. Design products that are known to convey lifestyles can be a bit treacherous, because that must represent a high price, which is the drawback of some design products that cannot be mass-produced. When asked why some special products with a lifestyle-oriented mission can't be improved in technology, many designers gave their own answers when they were put into production in large quantities. "Good products are aimed at a certain kind of product. A specific group of people, if everyone can use it, is not a street seller." But if the design of the product can not be promoted, what kind of lifestyle guidance? After all, life is the life of most people, not just a small group of people. Viewpoint B: Selling flour or selling bread Of course, the market power of the design in the terminal can not be well reflected, and the immaturity of the consumer market can not be separated. Some designers have suggested that we are selling flour or selling bread? In the home store, we see that the sales staff is not focused on promoting design concepts and emotional appeals to consumers, but starting from “seeing is believingâ€, first talk about how this material can not be scarce, and how the process is time-consuming and laborious. This obviously runs counter to the original intention of the designer. If we are only selling materials, what else should the designer do? Are we still missing a chair? When design can't go to business better, people often reluctantly think that good design products are "high and low." However, as the founder of Opal Furniture, Zhu Xiaojie believes that this is not a question of high and low, nor is it a question of winning or not. It is a lack of such a link in China, a link that connects the design and the market well. Therefore, the biggest problem in design is how to better commercialize and maintain its continuity. Whether it is a small group of people located at the tip of the pyramid or a product that can be afforded by the general public, it needs to be promoted and spread. Otherwise, the market cannot understand the original intention of the designer, and the brand positioning of the product cannot be seen. Naturally, it is impossible to understand. Is the taste of the bread better than the flour? Conclusion: The positioning of the design is critical Isn't it a good practice to sell a good design product without selling it? Some design-oriented business owners do not agree. They believe that the positioning of the design is very important. The design itself has many meanings. When design is an idea and is placed on a commercial system, it is indeed a niche product. There are many kinds of functions of products. If some products are originally created to emphasize the brand image, it is bound to be high and low. If it is to meet the market demand, it must consider the later production, technology, marketing, and family. The level of use and so on. Therefore, the positioning of the product directly determines the trend of the design. Otherwise, the design of the sky and the sky can only be doomed to the pain of the late stage of the enterprise, suffering from the lack of market, suffering from the large-scale production, which will be a disaster for enterprises and designers. Real design-driven companies are realizing their own ideals and ambitions while taking into account market sentiment. And such companies themselves maintain an independent personality, regardless of size, can be respected. High Frequency Wand,Nuderma High Frequency Wand,Frequency Wand,Best High Frequency Facial Wand Foshan Liqia Hardware Products Co., Ltd. , https://www.liqiamei.com