Recently, I interviewed Dalian Wafangdian's distribution of home building materials products and found that all brands of products have different price increases , but sales have not increased. According to local dealers, since the beginning of this year, the cost of various raw materials, logistics and labor has increased, the profits of dealers have been declining, and product price increases are a last resort. However, due to the sluggish real estate, the sales of home building materials are not smooth.

Now the home building materials dealers in Wafangdian show the following characteristics:

High-end brand dealers are in a better position

When I interviewed the high-end brand of Wafangdian, the Mwangjiao Furniture Decoration Materials City was more concentrated. When I saw the purchase of big-brand furniture products, there were still many consumers, and the performance was more obvious on Saturday and Sunday. Due to the characteristics of the northern climate, many people who buy new houses will choose to decorate in the spring, and now those who can afford to buy more will consider high-end products when buying furniture. First, they have plenty of cash in their hands, don’t care about the price of high-end products. Relatively high, the second is to choose high-end products will show their status in this society. According to the dealer, there are many people who buy a set of furniture for tens of thousands or hundreds of thousands of dollars. Although the high-end furniture has been raised in price, the overall sales volume has not been greatly affected. The main reasons for this phenomenon are: First, the decoration of the house is a hard demand. This is mainly manifested in the 80s after the marriage era, and most of them are parents to bear the cost, and the characteristics of one child and one child also make parents dare to spend money, as a wedding event, naturally choose a better brand. Second, high-end consumers are still the mainstream purchasing power. It is understood that a considerable number of consumers who purchase large-brand furniture are over 40 years old. This part of consumers pursues quality life and brand grades, and will not care about the price.

Low-end brand dealers exchange services

Products distributed in the Haus St. De building materials market are generally low-end products. According to the dealers here, there are very few individuals who buy low-end products. They are generally purchased by the merchants who make decoration. Therefore, the building materials products here are generally sold in batches. Although the price has been adjusted, it is not like big. Brands grow too much. Most of the consumers who come here to buy products are introduced by acquaintances, and will get more services, which will naturally save a lot of trouble, so even if the price rises slightly, it does not affect sales. In addition, these low-end brands are generally easy to get, so most of them are a store to distribute multiple brands; low-end brands will also consider the interests of dealers, because a little careless may lose a long-term The partners, so there is not much adjustment in the ex-factory price in order to allow dealers to have more profit margins.

Mid-end brand dealers are greatly affected

Mid-end brands have always been a cost-effective route. Whoever has a good publicity and who is cost-effective will win more consumers. The price adjustment is different due to different product quality, and the quality is better. Most working-class people choose this type of product when purchasing home products, but due to the price adjustment, more consumers have chosen to wait and see. Many consumers choose other brands if they don't reach their ideal price after asking the price, and the increase in the purchase price makes it difficult for these dealers to do so, and will lose their customers if they are not careful. And this part of the dealers is now more considering whether their brand is suitable for the local market.

All in all, in the cold winter of the market, furniture dealers must be prepared for the winter, and hope that after this round of challenges, the future market will be better.

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