北京东方格莱美壁纸有限公司董事长娄彦华

Yan Yanhua, Chairman of Beijing Oriental Grammy Wallpaper Co., Ltd.

She, with her passion for wallpaper, turned her back on the wallpaper industry 20 years ago, and opened a small shop about 70 square meters in Daxing District, Beijing, running her favorite wallpaper.


She, with her keen market sense, when a new business model--the building materials city emerged, she firmly grasped it and began to enter the building materials city from the independent small store.


She is Ms. Yan Yanhua, Chairman of Beijing Oriental Grammy Wallpapers Co., Ltd.


Under her agent, Grammy's footprints went from Daxing District in Beijing to the whole country. More than 20 years of experience has given her a deep understanding of the wallpaper industry. In her view, wallpaper is a fashion, art full of beautiful things, making home life colorful.


Just enter the wallpaper industry because I like it.


[Reporter]: How did you think of entering the wallpaper industry?


[娄彦华]: I just like it. I accidentally used the wallpaper at home. I liked it a few times after I visited the store. Later I stopped working. Just like the flower arrangement now, open a flower shop and like it. I just said that I liked it. I didn't think so much at that time. I like it. I like it now.
[Reporter]: I just entered the industry because I liked it. Did I encounter some difficulties when I first entered the business?


[娄彦华]: Some of the big difficulties are not, because our company's development is gradual and steady. I like this industry more, I don't tend to pay much, or I am the most stable. I have never wanted to be strong, how big, how much to make. Because of the preference, knowledge is devoted to this industry. There are also many people who ask me why I work in this industry? I said that I like it. However, since the development of the company, there are currently 4,000-5,000 people in the country engaged in the business related to Grammy wallpaper. Now I feel that there are still many responsibilities on the shoulders, so no matter what difficulties we encounter, we will try our best to overcome them and try our best to do the best. it is good.


Wallpaper industry funding threshold is not high, the threshold is relatively high


[Reporter]: Many companies are now starting to test the water wallpaper industry. They may see more market prospects in this industry. Companies such as flooring, fabrics, and paper industry have come across this industry. In your opinion, the threshold of this industry is not high?


[娄彦华]: To say that high and low is high, it must be divided into two levels. It must be said that the funds must not be high, and the experience must be high. In fact, it is the same as brand clothing. I think wallpaper is a fashion, and art and fashion are inseparable. How much money do you have to pay for it? It is not necessarily a service brand. For example, if I want to do Armani again now, like it, investing one billion yuan and one hundred million yuan, there may not be. why? Fashion and art must be precipitated. So in this industry, you ask me whether it is high or low, how to say? If the funds must be low, it is only a low threshold to simply participate in it. It is definitely a high threshold. If you think that the industry is hot now, if you have such a mentality, you can only ask for this industry. I think you can never say how good you are.


[Reporter]: Yes, the wallpaper is more about an art and fashion.


[娄彦华]: This industry has classified it as home, and now it has returned to this artistic embrace. Wallpapers should be placed on building materials, I think it is not understanding the wallpaper, or really do not understand the industry. If you use wallpaper as a building material, this guiding ideology must be hit. A lot of investment in the wood door industry, investment in the cabinet floor industry is also good, really decorative materials, or between the building materials and decoration. And wallpaper is not like this.


[Reporter]: The wallpaper needs the precipitation of experience, which reflects a kind of beauty.


[娄彦华]: As you just said, it must have a precipitation of experience, and it has a continuation. A flower pattern, a color must be followed by fashion trends. I think any building material definitely has no such trend as a wallpaper. The floor also has color, and the style and pattern requirements are very low. Therefore, as a home building material, it should be more difficult, just as you said, it is more difficult to deposit. Because Grammy wallpaper has strategic cooperation with many foreign brands, because of working relationship, I often communicate with famous foreign manufacturers and design directors, and also learn a lot. Many foreign wallpaper people have done wallpaper for four generations, and they have been doing wallpaper for hundreds of years. Some production workers told me that his father, father, son, grandson and grandson are working as operators, design workers, and typesetting workers. This industry must be experienced and precipitated. In foreign countries, raw materials, inks and color matching are all developed by themselves.

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