Du Wenjie, Vice President of the Houseware Furniture Experience Hall Xianghe Furniture City official website recommended search and read: home goods furniture furniture group buy Xianghe furniture Diamond pattern basket mat Diamond Pattern Basket Mat,Eva Drawer Table Shelf Liner,Transparent Cabinet Shelf,Shelf Liner Drawer Rongxin New Material (Jiangsu) Co., Ltd. , https://www.rongxinxcljs.com
Reporter: Du, hello, thank you first for accepting our interview. What kind of opportunity is the establishment of a brand new experience store business model?
Mr. Du: First of all, I have similar experience in the operation of related building materials websites. Through my previous website operation experience, I found that if you are solely engaged in the operation of building materials stores, the way to do marketing is relatively simple, and building materials At the same time as the experience store, we can also promote the network promotion simultaneously, so that the audience is wider. Secondly, why did the housewares choose to be in the area of ​​Xiangjiang Home Building Materials Plaza, and there are also reasons for engaging in the field of home. We have noticed that there is almost no website in the furniture industry specializing in online promotion and sales in Nanchang. We also want to develop the house product into a complete furniture company like Jingdong Mall in the digital and electronic sales industry.
Reporter: Is there a special online promotion platform for online products?
Mr. Du: The house product has its own official website. However, at present, our official website promotion is not enough, so some people in the industry still do not know that the house product has its own independent online sales website. Of course, now we are doing our best to promote the official website, so that more and more people know and understand our website.
Reporter: Nowadays, in the relatively saturated building materials and home market situation in Nanchang, how does the house goods sink out of many competitors and seize more markets?
Mr. Du: First of all, the experience store model of the house product has already determined the difference between us and Juhui Home Plaza and Luding Home. We are not operating in the way of merchants, but in the same way as Gome in the electrical industry. The parity mode of operation, our products are directly from the manufacturers to get goods, so we basically use group buy, cheap sales model to sell products, our aim is to help more home improvement friends save money, this is our building materials market The way to break through.
Reporter: We understand that the price of a houseware remittance is a hurdle that many customers can't get through now. In their opinion, if they buy furniture, they will feel that they are losing money. In the recent period, the industry is calling for the price of building materials to be clearly marked. This measure may be a good springboard for the housewares. What do you think of the price of building materials?
Mr. Du: I think there is a certain resistance to the price tag in Nanchang. To implement clear price in an industry, there must be a certain industry monopoly. For example, the Gree and the beauty of the electrical industry today, they can implement the price tag in the industry because they have formed a market monopoly in the industry. Competition from other opponents. At the same time, the current Nanchang building materials consumer group also has a psychological impact of following the trend, love bargaining, everyone is used to the bargaining trend of consumption, so I think there is a certain price in the current Nanchang building materials market to implement the product price. Difficulty, this requires the joint efforts of each consumer.