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A few days ago, this newspaper made a small survey on the Yueyang home improvement market: 80% of consumers think that decoration is an upset more than a pleasant thing. By contrast, the complaints of serving consumers through branded home improvement companies are much milder, even Consumers think the home is filled with surprises. So how does the decoration look safe and secure? Can home improvement be cheaper? What kind of service is the most intimate? The reporter comprehensively investigated the records for several days and summarized how the home improvement consumption in 2012 was not bad.
Over 60% of consumers are very concerned about the environmental issues of furniture and building materials
Nearly 40% of participants believe that they do not trust the environmental protection of furniture brands. They feel that furniture is almost the same in terms of environmental performance. When they face environmental problems, they seem to have a lot of traditional solutions. They feel that they can move home and put "flavors". In fact, the media has repeatedly tried to correct the consumer's concept: "Poisonous is not necessarily odorous, no taste is not necessarily environmentally friendly." Faced with today's grim home improvement home environmental issues, consumers clearly seem to have nowhere to escape . In fact, businesses, industry authorities and relevant national regulatory authorities should take more responsibility and should not pass on environmental risks to consumers.
More than 70% of the respondents hope that the brand will be more intimate and more popular.
The high price is the biggest opinion of the participants on the home market. More than 20% of the respondents hope that the store can properly adjust the brand structure and allow some cheap brands to enter the store. In this way, consumers can buy it with confidence and can afford it. Also related to price, more than 70% of participants hope that the store can organize more valuable promotions, including some joint promotions between brands and brands, rather than a 20% discount on a brand. Offer. Getting the benefits through the influence of the store is the most anticipated thing for consumers.
60% of the respondents are very concerned about the service attitude of the sales staff.
The attitude of the salesperson during the purchase process directly determines the consumer's perception of the store. More than 60% of the participants believe that the attitude of the brand sales staff is as important as the attitude of the store staff, and they all play an important role in their views and attitudes towards the store. And 30% of the participants surveyed believe that if they choose the store, then the store has the responsibility to provide better after-sales service for themselves, so that their rights and interests get more protection.
Nearly half of the respondents were dissatisfied with online shopping furniture and building materials.
Online shopping is rampant, online shopping for clothes, shoes, daily necessities, etc., while online shopping for furniture and building materials has suffered a lot of "discrimination" in the investigation. Half of the respondents said they did not trust online shopping furniture and building materials, and would not easily try, and less than 10% of the participants voted for online shopping. Nearly half of the survey participants who have had online shopping experience believe that the quality, logistics and after-sales service of online shopping cannot satisfy them. And this is also the drawbacks and disadvantages of online shopping furniture that consumers have been questioning. It seems that online shopping furniture should further develop the market, but also try to make up for these congenital shortfalls as soon as possible.
Seventy percent of the respondents said that they “trusted the home improvement companyâ€
In the question of “Do you trust the brand home improvement companyâ€, the brand home improvement company has a good reputation, and 70% of the participants expressed their trust. Nearly 20% of the survey participants chose the “general†neutral option, and they felt that they could not fully trust the home improvement company, even the brand home improvement company. In addition, consumers who choose “distrust†choose to trust branded home improvement companies to account for only 10%.
There are also participants who feel that “decoration makes them happyâ€
What is the feeling of home improvement for consumers? Some people think that home improvement is a very painful thing for them, and some participants think that home improvement is a matter of luck.
After the investigation, the reporter found that the problem that people are worried about is that there will be contractual traps in the decoration, it will take too much energy, and they are more worried that they are doing something that is “hard to pleaseâ€.
Other participants believe that since they have already predicted the troubles and risks of home improvement, they should try their best to face this matter, and the brand home decoration will bring surprises.
In summary, it can be stated that consumers are very eager to save time, save time and rest assured.